It’s going All Too Well for the NFL as Travis Kelce’s rumored romance with Taylor Swift continues to heat up.
The Kansas City Chiefs tight end’s mother, Donna Kelce, has weighed in on the league capitalizing off her son’s love life.
“The NFL is laughing all of the strategy to the bank,” Donna said on the “Got It From My Momma” podcast Friday. “Good for them. They’re getting the ramifications of every thing.”
Because the “Blank Space” singer’s first appearance at Arrowhead Stadium on Sept. 24 — where she joined Donna in a set — NFL’s viewership has spiked to recent heights.
This proved to be the case last week, when the 12-time Grammy winner, 33, attended the Oct. 1 Chiefs-Jets game with a star-studded group of A-list pals, including Ryan Reynolds, Hugh Jackman, Blake Vigorous, and Sophie Turner.
Viewership of the sport raked in a median of 27 million viewers, making it the second-most-watched game this yr because the Super Bowl.
Meanwhile, Travis, 33, saw an astounding 400% increase within the sales of his #87 Chiefs jersey.
“I can let you know this, that they’ve told me personally that the Kelce family has done more good PR for football than they might’ve paid 1,000,000 dollars to a PR firm,” said Donna, who can be mom to Philadelphia Eagles center Jason Kelce.
“It’s simply because we’re relatable. We’re just normal. We’re real. We’re authentic, and we don’t put any airs on or attempt to be someone that we’re not.”
Asked about Swifties tuning in for her son’s games, Donna said they’ll probably “know more about football than half the those who watch football at once.”
“I had one dad who (direct messaged) me and he said, ‘I can finally – finally my daughter is watching football with me, Donna recalled.
Elsewhere, Donna opened up about having a lot publicity follow her and her sons around since Swift began attending games.
“I feel like I’m in an alternate universe, since it’s something I’ve never been involved with before,” she said on the podcast, adding that the previous few weeks have been a “whirlwind.”
“I assumed it could be over at that time, but it surely seems to simply proceed, and each week just seems to trump the week before,” she added. “So it’s really form of wild, a wild ride.”
It comes as Travis and Kelce discussed the NFL’s coverage of Swift’s recent interest in football, with the “Catching Kelce” star admitting that even he thinks it’s an excessive amount of.
“They’re overdoing it a bit obviously, especially my situation,” Travis said on their “Recent Heights” podcast when asked by Jason in regards to the coverage. “They’re just attempting to rejoice with it.”
NBC flashed to Swift within the suite at MetLife Stadium 17 times throughout the Chiefs’ 23-20 Sunday night win over the Jets.
“Rattling, that’s crazy,” Travis said. “That’s like once a drive. Mom told me everyone was having fun with themselves.”
“They will not be there to get thrown on the TV,” Travis continued. “You never know you get caught throwing down an enormous old cheeseburger and also you appear like an idiot. There are particular stuff you just don’t need to be on TV in any respect times.”