Super Bowl 58 kicks off at 6:30 p.m. ET, but not everyone tuning in to the matchup between the AFC champs, the Kansas City Chiefs, and the category of the NFC, the San Francisco 49ers, is there for the massive game.
The Super Bowl is promoting’s biggest stage, with corporations jockeying for a limited supply of spots to get their products in front of hundreds of thousands of consumers. For the second consecutive 12 months, the common cost of a 30-second ad spot was $7 million. Whilst linear ad revenue slips, corporations know there is no opportunity guaranteed to succeed in more people than the Super Bowl.
“Sports is still an advertiser’s delight,” Disney CEO Bob Iger said throughout the company’s earnings call Wednesday.
This 12 months, consumer packaged goods like Oreos, Pringles, Mountain Dew, Doritos and M&Ms dominate the ad line up. And there are many celebrity endorsements from the likes of Jason Momoa, Quinta Brunson, Jenna Ortega, Tina Fey, Kate McKinnon, Pete Davidson and Addison Rae.
There are fewer automotive industrial this 12 months, but those in the combination are focused on showcasing latest electric vehicles.
Sunday’s game will happen at Allegiant Stadium near Las Vegas, a poignant reminder of the rise of sports betting within the U.S. lately in addition to Sin City’s push to turn out to be a sports and entertainment hub.
The sport will feature Usher as halftime performer and will probably be televised on CBS.
Listed here are a number of the key Super Bowl commercials to this point:
— Amelia Lucas, Michael Wayland, Micah Washington, Gabrielle Fonrouge, Lorie Konish, Drew Richardson and Jordan Novet contributed to CNBC’s Super Bowl coverage.