Western wear is having a moment, and it’s not simply because rodeo season is true across the corner. It seems that whatever “Queen Bey” touches turns to gold or higher — to light-wash denim.
“Act II: Cowboy Carter,” has not only broken ground in country music history and sparked major cultural dialogue, but Beyoncé’s newest album can be taking the style economy by storm.
Retailers are seeing surging sales in Western wear and denim, with Levi’s among the many lucky retailers riding in on a recent wave of revenue.
The denim brand received a significant nod from Beyoncé’s collaboration with Post Malone, a steamy duet titled “Levii’s Jeans,” by which the singer cranked out lines like “Boy, I’ll allow you to be my Levi’s jeans so you possibly can hug that a** all day long” and “denim on denim on denim on denim.”
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Back in January, Levi’s announced major cost cuts following three years of less-than-stellar sales. But by the start of April, shares were up as much as 18%, based on reports by Bloomberg.
The denim business is booming, and far is because of strategic moves made by the corporate to capture consumers’ surging interest in denim jeans, jackets, skirts, and more ‘cowboy couture.’
Levi’s is riding a wave of denim sales following Beyonce’s newest album “Act II: Cowboy Carter“
The denim stampede began on Instagram.
4 days before the country album in her genre-jumping trilogy got here out, Beyoncé teased her fans with a slide of moving shots, prancing around in a classic Canadian tuxedo — matching denim jeans and a denim jacket, accessorized with none else but a denim bag and an American flag scarf.
Just after the “Levii’s Jeans” track dropped, Levi’s jumped on Instagram to vary its name to match the song, “Levii’s,” with the subhead “FKA (formerly referred to as) Levi’s” next to a bumble bee emoji, a gracious ode to the star’s longtime nickname.
On March 29, Levi’s also posted a carasoul of close-up jean shots with the caption, “Oh to be Levi’s Jeans Right Now.” Fans flooded the comments section with cowboy hat heart emojis, lyrics from the hits song, and requests for denim sales if the singer announced a tour.
The Cowboy Carter effect is working. Data from Pass_by indicated that visits to Levi’s stores jumped 20% in the course of the week of Easter Sunday in comparison with the typical for Easter week over the past three years, as reported by CNN.
During an earnings call with analysts this month, Levi’s recent CEO, Michelle Gass, shed some light on the ability Beyoncé’s recent album has had in influencing global fashion and shopping trends.
“Denim is having a moment and the Levi’s brand is having a robust moment world wide,” Gass said. “I don’t think there’s any higher evidence or proof point than having someone like Beyoncé, who’s a culture shaper, to truly name a song after us.”
Stylists are predicting a wider interpretation of denim trends and Western wear this summer
Celebrity stylist Samantha Brown told the Recent York Post that she has noticed that Beyoncé’s music has expedited the technique of making Western wear mainstream, and this interest is coming just in time for concert season.
“Beyoncé’s looks have been iconic for a few years and she or he has massive influence in each the music and fashion industries,” said Brown. “The timing of this album release was perfect for Spring and Summer fashion when Coachella and other festivals are happening,”
In terms of trends, Brown has predicted that there shall be “a wide selection of denim to select from.” Fans shall be heading for patchwork, barrel leg, and low-rise cuts. She also suspects to see loads of cowboy hats and boots, in addition to lace-up detail on denim, patchwork, bolo ties, and Western jewelry.
To avoid looking “costumey,” Brown advised integrating one item at a time, versus going full-on. “A nod to the trend at all times looks more interesting than diving in all the way in which!” she said.
Post Wanted has drawn from trends and Western style recommendations to place together a roundup of the most effective denim deals from Levi’s to rejoice the trailblazing Cowboy Carter album and get equipped for all of the summer showdowns.
Since low-rise might be on the high-rise, these wide, straight, super-flattering lows are the strategy to go. The relaxed fit is inspired by the early aughts style. Plus, these jeans can be found in seven shades so you possibly can get a pair for day by day of the week.
It’s about time to begin kicking up dust with a pair of banging bootcut jeans. These offer a slim leg-lengthening construct, subtle bootcut, and super-soft stretch that’s excellent for doing the two-step.
Trucker jackets age like superb wine — the denim gets higher and higher over time. This tailored fit is a significant throwback, and the lightweight construction and simple shape make it essential for year-round play.
A denim crop top is just what the jeans-obsessed people ordered. Complete your all-denim look with a slim-fitting cut-off top. It hugs the body for a form-flatting fit.
The Carinna Shirt is the right fusion of feminine and Western. It’s got all the suitable details: a classic button-up front, ruffle detailing, blouson sleeves, and a relaxed fit.
The primary-ever jean shorts, modeled after the 501 Original jeans, are here to remain. The high-rises have an iconic vintage-inspired flare. Within the words of Levi’s, “To today they’ve never gone out of fashion. And so they never will.”
Attempting to find a headline-worthy haul? Keep shopping with Post Wanted.
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