Once a staple in American homes, canned tuna consumption dropped 45.7% between 2000 and 2021. That is especially because of changing consumer preferences, sustainability concerns, market consolidation and a serious price-fixing scandal between Bumble Bee and StarKist that lasted nearly a decade. Despite this, in 2020, the U.S. remained the highest importer. The industry, largely controlled by conglomerates similar to Thai Union Group, saw a pandemic-driven demand spike in 2020, but that has since declined.