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Home Business

YouTuber MrBeast sues company behind his burger chain

INBV News by INBV News
August 1, 2023
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YouTuber MrBeast sues company behind his burger chain
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Famed YouTube star MrBeast is suing the corporate that makes his popular MrBeast Burger for allegedly serving severely undercooked meats that were “inedible.”

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MrBeast, whose real name is Jimmy Donaldson, desires to end the business relationship with Florida-based Virtual Dining Concepts for causing “irreparable harm” to his popularity, in line with the lawsuit filed in Recent York District Court on Monday.

The criticism claims Virtual Dining, co-founded by former Planet Hollywood executive Robert Earl, “was not focused on controlling the standard of the MrBeast Burger customer experience and products” because it sought to grow its ghost kitchen concept.

“Consequently, MrBeast Burger has been thought to be a misleading, poor reflection of the MrBeast brand that gives low-quality products to customer which can be delivered late, in unbranded packaging, fail to incorporate the ordered items, and in some instances, were inedible,” in line with the court filing obtained by The Post.

Donaldson, who boasts greater than 172 million subscribers on his YouTube and makes tens of millions off promoting revenue, opened MrBeast’s first brick-and-mortar outpost at Recent Jersey’s American Dream mall last September that drew greater than 2,000 fans who camped out overnight.

MrBeast Burgers has hundreds of virtual locations across the globe where food is cooked in ghost kitchens. There's only one brick-and-mortar location in New Jersey's American Dream mall.Jimmy Donaldson’s MrBeast Burgers has greater than 1,000 virtual locations across the globe where food is cooked in ghost kitchens. There’s just one brick-and-mortar location in Recent Jersey’s American Dream mall.Courtesy of American Dream

The lawsuit claims that Virtual Dining Concepts damaged Donaldson's reputation, and is seeking to terminate the partnership.The lawsuit claims that Virtual Dining Concepts has served undercooked burgers which have damaged Donaldson’s popularity. He’s searching for to terminate the partnership.Reddit/Enzzagurl

However the reviews of his burger operation have been as rancid because the alleged products being served, in line with several examples cited within the lawsuit.

“Finally ordered our first Mr. Beast burger after which realized after the primary bite that it was mostly just raw meat,” wrote a Reddit user cited within the criticism.

One father of two ordered MrBeast Burgers that weren’t only “terrible quality,” but additionally delivered in “unbranded packaging that he [the father] was capable of trace back to a 7-11,” the suit alleged.

MrBeast, formally known as Jimmy Donaldson, is suing the company behind his fast-food smash burger chain, MrBeast Burger, for serving severely undercooked meats that have rendered meals MrBeast, aka Jimmy Donaldson, is suing the corporate behind his fast-food smash burger chain, MrBeast Burger, for serving severely undercooked meats which have rendered meals “inedible.”Instagram/mrbeastburger

Other diners have posted photos on social media allegedly showing undercooked chicken still purple on the within and sandwiches missing ingredients.

The court filing also claims that greater than half of the 1,000-plus MrBeast Burger virtual restaurants “have lower than two (out of 5) stars,” a marker Donaldson’s lawyers noted “is well-below the median rating of 4 stars across the platform [Yelp].”

Donaldson — who rose to fame as YouTube’s so-called “biggest philanthropist” due to his contests and giveaways where he’s awarded viewers with as much as $1 million — said he made “quite a few…complaints about quality control [that] fell on deaf ears,” the criticism said.

The 25-year-old contends the harm to his popularity has left him “no alternative” but to “terminate the MrBeast business.”

He’s searching for unspecified financial damages.

Donaldson has yet to publicly comment on the lawsuit.

His team declined to comment beyond the suit.

The :Post reached out to Virtual Dining Concepts for comment.

Donaldson launched MrBeast Burgers with Virtual Dining Concepts in 2020.

Another dissatisfied MrBeast Burger customer shared a photo of a chicken sandwich that was so undercooked that the meat was still purple inside.A dissatisfied MrBeast Burger customer shared a photograph of a chicken sandwich that was allegedly so undercooked that the meat was still purple inside.Reddit/Kingsavage07

They began with 300 locations across the US and expanded globally to virtual locations in Mexico and Europe.

Despite the poor reviews, the business made tens of millions of dollars but “MrBeast has not received a dime,” in line with the suit.

In January, the money earnings from the fast-food operation stood at $150 million in revenue, the criticism said. 

A review posted to Reddit was included as evidence in the suit. The user said the burger was A review posted to Reddit was included as evidence within the suit. The user said the burger was “mostly just raw meat.”Reddit/killaqueenmac

After accounting for costs and charges, the web profit was about $30 million, in line with a post on MrBeast Burger’s blog site.

The agreement between Donaldson and Virtual Dining Concepts calls from the profits to be equally split, the criticism said.

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