MrBeast, probably the most followed YouTuber, rejected Elon Musk’s request to upload his hugely-popular videos to X since the mogul’s social media site wouldn’t generate “a fraction” of the cash he earns from the Google-owned platform.
On Saturday, the 25-year-old web sensation uploaded his latest video for his 224 million-plus subscribers, notifying his X followers with a post that read: “I uploaded, go watch or I’ll drop kick you.”
“Upload on this platform too,” a user who goes by DogeDesigner replied.
“Yeah,” Musk added as he looks to make X the “the whole lot app” just like China’s WeChat, which mixes fast messaging, social media, long-form video content and video conferencing, amongst other features.
MrBeast, whose real name is Jimmy Donaldson, said the positioning owned by the world’s richest man couldn’t come near generating the type of revenue YouTube offers.
“My videos cost hundreds of thousands to make, and even in the event that they got a billion views on X, it wouldn’t fund a fraction of it,” Donaldson, whose net value has been pegged by Forbes at $500 million, replied to Musk.
“I’m down though to check stuff once monetization is actually cranking!” he added.
YouTube creators eligible for the YouTube Partner Program (YPP) – which requires a certain variety of subscribers, uploads and views – can earn between $3,400 and $30,000 per 1 million video views, in accordance with Yahoo Finance.
Donaldson’s latest video, titled “I Spent 7 Days In Solitary Confinement,” has garnered nearly 54 million views within the in the future because it’s been posted.
Meanwhile, posts on X generate money through engagement and promoting revenue for those with verified accounts via the premium subscription option.
A blog site called Life Math Money run by someone identifying himself as Harsh Strongman estimated that based on his own earnings on the platform, creators get only $7 per 1 million impressions.
Representatives for X didn’t immediately reply to The Post’s request for comment.
It’s the second time in six months that Donaldson has shot down a request from Musk to affix X, which is projecting 2023 ad sales to fall some $2.5 billion after a mass exodus from the platform that began in October when Musk claimed Jewish people were stoking hatred against white people.
Last June, Musk replied to Donaldson’s post about dropping a latest video, saying: “Post to this platform too. Earnings per view ought to be competitive with YouTube. If not, we’ll adjust.”
Donaldson’s earnings are the very best of any social media creator, Forbes reported.
When he was featured on Forbes’ 30 Under 30 list in 2023, the outlet said he earned an annual income of $54 million the yr prior – $32 million of which from ads alone, plus $9 million in sponsored content.