A lady filed a class-action lawsuit against sex toy giant Adam and Eve for allegedly handing over personal details about her provocative searches to third-party web sites.
The plaintiff, identified in court documents only as “Jane Doe,” argued in a criticism filed in Los Angeles Superior Court last week that Adam and Eve disclosed her “sexual preferences, sexual orientation, sexual practices, sexual fetishes, sex toy preferences, lubricant preferences and search terms” with Google Analytics without her consent.
The criticism also named Google as a defendant, alleging that every time the tech behemoth “read, learned from and/or utilized plaintiff’s protected sexual information,” it did so without her consent.
PHE Inc., the North Carolina-based mail-order adult products business and company parent of Adam and Eve, was also named within the suit, which was earlier reported on by 404 Media.
Specifically, the girl took issue with the indisputable fact that Google Analytics, which generally obscures users’ IP addresses, doesn’t accomplish that on the PHE-operated Adam and Eve site.
A lady, identified only as “Jane Doe,” filed a class-action lawsuit against Adam and Even parent PHE and Google for alleging that the sex toy website shared personal information with Google Analytics without her consent. Arias Sanguinetti Wang & Team LLP
Thus, Google Analytics’ code revealed the plaintiff’s actions on the positioning in X-rated detail, including that she browsed Adam and Eve for “lesbian toys” and “Kingc-ck Strap-on Harness With 8-Inch Dildo,” plus added a “Pink Jelly Slim Dildo” to her cart.
The lawsuit also says that “any information submitted by consumers through the search bar on the positioning’s homepage is shared with Google,” which within the plaintiff’s case was a seek for “strap-on dildo.”
The criticism said “website consumers didn’t know that the communications between them and PHE can be shared with a 3rd party, Google.”
PHE also “didn’t obtain consent or authorization of website consumers to reveal communications about their private and guarded sexual information,” which the lawsuit calls “an outrageous invasion of privacy [that] can be offensive to an inexpensive person.”
The criticism claims that PHE didn’t anonymize data for users on Adam and Eve, thus exposing “sexual preferences, sexual orientation, sexual practices, sexual fetishes [and] sex toy preferences” without their consent. Arias Sanguinetti Wang & Team LLP
She is suing PHE and Google for allegedly violating the California Invasion of Privacy Act (CIPA), which makes it illegal for businesses to record or otherwise snoop on consumers without consent.
The category-action lawsuit is requesting that PHE cough up $5,000 for “every time it disclosed a message, report, or communication to Google without consent.”
Should PHE be found guilty under CIPA, each California resident who used the Adam and Eve site, navigated through its pages, entered search terms or purchased a sex toy could possibly be entitled to a payout.
Adam and Eve is the leading online sex toy retailer, in response to Statista, which found that the positioning draws upwards of 8 million monthly visitors and $303 million in annual sales.
Google Analytics’ code revealed the plaintiff’s actions on the positioning in X-rated detail, including that she browsed Adam and Eve for “lesbian toys,” and added a “Pink Jelly Slim Dildo” to her cart. Arias Sanguinetti Wang & Team LLP
The Post has sought comment from PHE, Adam and Eve and Google.
A Google spokesperson told 404 Media that the corporate has “strict policies and technical features that prohibit Google Analytics customers from collecting data that could possibly be used to discover a person.”
The spokesperson also insisted that “site owners — not Google — are in command of what information they collect and must inform their users of how it’ll be used.”
Representatives for Doe at Liddle Sheet Coulson law firm didn’t immediately reply to The Post’s request for comment.
