Warner Bros. Discovery on Wednesday unveiled its recent flagship streaming service called Max — which is able to mix programming from HBO Max and Discovery+.
During its streaming event held on at Stage 14 on the Warner Bros. in Los Angeles, CEO David Zaslav said the corporate’s recent bundled service will launch on May 23 and value between $9.99 and $19.99 a month.
“That is our time, that is our likelihood, every part is feasible,” Zaslav said, explaining that streaming is central to the corporate’s success.
The move implies that HBO Max subscribers might be migrated to Max, while Discovery+ subscribers is not going to be asked to migrate, the corporate said.
“Max is the one to look at,” the CEO said, unveiling Max’s tagline, which he repeated several times before introducing JB Perrette, the president and CEO of streaming and games for the corporate.
“This recent brand signals a crucial change from two narrower products, HBO Max and Discovery+, to our broader content offering and consumer proposition,” Perrette said moments later, of Max.
The name of the corporate’s recent flagship service, “Max,” was unveiled during a presentation on Wednesday.Warner Bros. Discovery
He noted that HBO’s premium shows like “Game of Thrones,” “Succession” and “Sex and the City,” can be prominently featured on Max.
The Max launch comes a 12 months after WarnerMedia and Discovery accomplished its $43 billion merger, which brought properties like HBO, CNN, TNT, TLC, The Food Network and HGTV under one umbrella.
Despite recent criticism from Hollywood over combining the corporate’s popular streamers, HBO Max with Discovery+, to create a Franken-service, Zaslav underscored on Wednesday that the move would supply a “broad array” of content, allowing it to compete with heavy hitters like Netflix and Disney+.
The brand new service will include popular shows like HBO’s “Succession,” in addition to programming from HGTV and TLC.HBO
Prior to Wednesday’s announcement, critics have hoped the corporate would keep its Discovery+ service, known for “90 Day Fiance,” separate from HBO’s programs.TLC
“Holding subscribers is as vital as adding subscribers,” Zaslav said. “Every member of the household can watch something here.”
Warner Bros. Discovery currently has 96.1 million streaming subscribers across HBO, HBO Max and Discovery+. The corporate has not broken out its subscriber numbers by service. Meanwhile, Netflix has over 230 million subscribers, while Disney+ has greater than 162 million subscribers.
The brand new service, which is able to house critically-acclaimed series like HBO’s “White Lotus” alongside TLC’s trashy hit reality show franchise,”90 Day Fiance,” will cost $9.99 a month for 2 concurrent account sign-ins and no downloads and promoting. Users will pay $15.99 for no ads, two sign-ins and 30 downloads, or $19.99 for 4 sign-ins and 100 offline dowloads and beefed up sound quality and 4K resolution.
“We’re on a mission.” Zaslav said closing out the presentation. “We’re a mission to be the one to look at.”