Twitter plans to concentrate on video, creator and commerce partnerships to revitalize the social media company’s business beyond digital promoting, in response to an investor presentation by owner Elon Musk and latest Chief Executive Linda Yaccarino that was reviewed by Reuters.
Yaccarino, who began as CEO on June 5, told Twitter investors on Thursday that the corporate is in early conversations with political and entertainment figures, payments services and news and media publishers, said a source accustomed to the matter, who spoke on condition of anonymity to debate a personal investor call.
None of the most important promoting holding firms are recommending that clients pause their ad spending on Twitter, and well-known brands including Warner Bros, Mondelez, McDonald’s and Walmart have resumed promoting on Twitter after initial pauses, in response to a slide shown throughout the presentation.
After Musk acquired Twitter in October, many advertisers fled the platform, wary that their promotions could appear alongside inappropriate content after the corporate laid off 1000’s of employees and cut costs dramatically.
After Elon Musk acquired Twitter in October, many advertisers fled the platform.REUTERS
Yaccarino reportedly told Twitter investors that the corporate is in early conversations with political and entertainment figures, payments services and news and media publishers.Getty Images for The Female Quotient
Musk’s hiring of Yaccarino, a longtime promoting executive who previously led ad sales at NBCUniversal, was seen as a signal that digital ads remained a priority for Twitter.
A Twitter executive declined to comment.