DUBAI: Streaming platform Spotify has announced the launch of video podcasts in Saudi Arabia.
The corporate first ventured into video in 2020 through a limited test, after which it rolled out video podcasts to pick out creators through Anchor, a podcast creation and distribution platform it acquired in 2019.
Last yr, Spotify made the feature available to all creators in markets including the US, the UK, Canada, Australia, and Recent Zealand, and earlier this yr in Germany, France, Italy, Spain, Brazil, and Mexico.
On Wednesday, the firm announced that it will be expanding its video podcasting capabilities to most global markets where Anchor was available — including Saudi Arabia and Egypt.
Claudius Boller, Spotify’s managing director for the Middle East and North Africa, said: “We’re very excited to bring video podcasting to the region as we proceed to evolve our formats of audio, interactivity, and unique listening experiences.
“This recent capability allows creators to precise themselves through visual storytelling and connect with global audiences,” he added.
The brand new feature will allow Spotify audiences to utilize the video background-play feature to change between energetic watching — with video within the foreground — and passive listening — with video within the background.