Rege-Jean Page and Phoebe Dynevor star in Netflix’s “Bridgerton.”
Netflix
Creators rejoice: Netflix is finally revealing viewership statistics on nearly all of its shows and flicks.
Netflix released its first “What We Watched” report Tuesday, which ranks just about all of its shows and flicks by amount of hours viewed over the past six months. Netflix will release updated reports every six months, the corporate said.
Netflix has long had a status for lack of transparency in regards to the popularity of its shows and flicks. This has led to some distrust within the creator community, co-CEO Ted Sarandos acknowledged during a conference call with reporters Tuesday. Netflix kept its viewership data private because it built its business so it could experiment while not gifting away data to potential competitors, Sarandos said.
“That is the actual data that we use to run the business,” Sarandos said. “I’m the co-CEO of a public company, so sharing bad information has consequences.”
Netflix now has almost 250 million global subscribers, far outpacing every other streaming service. That has given Sarandos confidence he will be open with viewership statistics. Hollywood actors and writers each mentioned heightened transparency during their strikes earlier this 12 months as they campaigned to be paid in keeping with how audiences consumed their content. Netflix has also launched an promoting tier that demands more transparency as brands want details about how ceaselessly certain shows and flicks are watched.
“This might be more information than you wish, but I believe it creates a greater environment for the guilds, for us, for the producers, for creators and for the press,” Sarandos said.
Season certainly one of “The Night Agent,” a Netflix original motion thriller, was the service’s most-viewed show in the course of the past six months, garnering 812 million viewing hours. “The Mother,” starring Jennifer Lopez, was the streaming service’s top movie. Between January and June, 55% of Netflix viewing got here from original movies and series and 45% from licensed titles, Sarandos said.
Netflix revealed viewing information for greater than 18,000 titles, accounting for 99% of all its viewing and all titles watched greater than 50,000 hours.
WATCH: JPMorgan raises Netflix price goal to $510
Don’t miss these stories from CNBC PRO:
