The NFL’s Christmas Day games could have a latest home, but prices for business slots aren’t budging much.
Based on Bill Bradley of ADWEEK, the five ad packages for professional football’s Christmas games on Netflix will each cost at the least $5 million.
The packages are categorized by pre-game, halftime, in-game feature No. 1, in-game feature No. 2 and post-game, with the last one the most costly.
Netflix will grow to be the fourth non-cable channel to hold an NFL game this season. AFP via Getty Images
Bradley detailed that every package must include at the least eight 30-second ads for every company.
The NFL’s eight designated sponsors, including Gatorade, Verizon, Visa and Microsoft, are expected to have first dibs on the package options, with a June 26 deadline to make your mind up.
The firms could have the chance to market their products during telecasts of either Chiefs-Steelers — set for 1 p.m. ET — or Ravens-Texans at 4:30 p.m. ET.
The 2024 NFL season will mark the primary to showcase games on Netflix, requiring fans to have one other subscription to an ancillary streaming platform.
Along those lines, fans need NBC’s Peacock with a view to watch the clash between the Packers and Eagles from Sao Paulo, Brazil in Week 1, plus require access to ESPN+ to observe the Chargers play the Cardinals on “Monday Night Football” in Week 7.
Patrick Mahomes (15) and the Chiefs will face the Steelers on Christmas Day in a Netflix exclusive. AP
The NFL is intentionally diversifying its broadcast decisions. AP
In 2022, the league moved its “Thursday Night Football” telecasts from FOX to Prime Video, marking the primary legitimate shift of professional football games to streaming services as an alternative of cable TV.
The $5 million price point for a Christmas ad package is tremendous for a regular-season game but still well in need of the $7 million needed to air a single 30-second business during Super Bowl 58.
More broadly, the NFL has played at the least two games on Christmas Day since 2021, and has aired a matchup on the vacation every yr since 2020.
Last yr, the NFL’s Christmas rankings triumphed over the NBA, with motion on the gridiron — including a Raiders upset over the Chiefs and a battle of leviathans between the Ravens and 49ers — earning the top six slots on SportsMediaWatch.com’s rankings.
