A black-and-white leather jacket that Michael Jackson wore in a 1984 Pepsi business sold for $306,000 at an auction in London on Friday.
The jacket was listed by auctioneers Propstore amongst items connected to other music legends like Amy Winehouse, George Michael, the Beatles, David Bowie and Elvis, in accordance with BBC News.
Jackson wore the jacket as a part of a series of Pepsi Recent Generation commercials.
In one other infamous ad, his hair caught on fire after an accident on set and he needed to be treated for burns.
He wasn’t wearing the auctioned jacket on the time.
Jackson died of cardiac arrest brought on by “acute propofol intoxication” in 2009 at 50 years old.
George Michael’s leather and denim jacket that he wore within the video “I Knew You Were Waiting (for Me)” with Aretha Franklin sold for $115,000.

Jackson’s jacket had been expected to sell for as much as $488,000 while the value guide for Michael’s expected it to go for as much as $73,000.
A hairpiece worn by Amy Winehouse while she was shooting the video “You Know I’m No Good” sold for nearly $23,000.
A crystal-studded glove that the King of Pop wore through the Jacksons’ 1984 Victory tour previously sold for $190,000 at auction and Kim Kardashian reportedly spent more than $65,000 in 2019 on a jacket from Jackson’s “Thriller” video as a Christmas gift for her daughter North.

“North is a very big Michael Jackson fan and we knew she would love this,” Kardashian explained in a video clip on the time. “We won this on an auction for Northie for Christmas.”
At Friday’s auction, a Beatles limited edition “Yellow Submarine” jukebox, and a guitar owned by Angus Young of AC/DC, went unsold.