McDonald’s revealed in an earnings call Monday that its rebranded Crispy Chicken Sandwiches — which are actually generally known as the McCrispy — have grown to grow to be a $1 billion global brand.
The event comes as McDonald’s says its consolidated revenues increased by 14% and comparable sales within the U.S. rose 8.1% over the third quarter of this 12 months.
“Our McCrispy chicken sandwich continues to be a very important driver of chicken share growth, having first launched in markets like Canada and Germany and now a billion-dollar brand,” McDonald’s Chief Financial Officer Ian Borden said.
McDonald’s describes its McCrispy sandwich as a “southern-style fried chicken sandwich that’s crispy, juicy and tender perfection” that’s “topped with crinkle-cut pickles and served on a toasted, buttered potato roll.”
The sandwich can also be offered in a spicy and deluxe version with lettuce, tomatoes and mayonnaise.
“McDonald’s Crispy Chicken Sandwich quickly became a fan-favorite when it first hit US menus in 2021. And now, this beloved sandwich is joining a few of our most iconic menu items — McNuggets®, McMuffin® sandwiches and McFlurry® desserts — with a fresh latest name: McCrispy™,” the corporate said earlier this 12 months in announcing the rebrand.
McDonald’s revealed in an earnings call Monday that its rebranded Crispy Chicken Sandwiches — which are actually generally known as the McCrispy — have grown to grow to be a $1 billion global brand.Tribune News Service via Getty Images
The event comes as McDonald’s says its consolidated revenues increased by 14% and comparable sales within the U.S. rose 8.1% over the third quarter of this 12 months.Getty Images
“Earning your ‘Mc’ is a real McDonald’s badge of honor.”
McDonald’s President and CEO Chris Kempczinski said in a press release Monday, “With global Systemwide sales growth of 11%, our third quarter results reflect our position of strength because the industry leader.”
“The macroeconomic environment is unfolding according to our expectations for the 12 months, and we continued to deliver convenience and value for our customers,” he added.
McDonald’s also said a lot of its markets “are using the digital app to drive engagement with customers, most recently through the return of Monopoly in Australia, the U.K., and Spain,” and that “McDonald’s has amassed an industry-leading digital loyalty footprint that enhances and further modernizes our restaurant experience.”
Shares of McDonald’s stock increased by around $5 as of trading midday.
