These hotels mean business — and fun.
Travelers are prioritizing an excellent night’s sleep, amenities that promote a healthy lifestyle, and rooms with “smart” technology, in accordance with a 2024 travel forecast from Hilton out this week.
Because of the rise in “bleisure” travel — adding a vacation to a piece trip — jet-setters are extending the length of their hotel stays and looking out to book resort destinations, especially all-inclusive properties.
To appease these travelers, hotels are adding Peloton bikes, pillow menus, digital room keys, loads of outlets, wireless charging pads on nightstands, and more.
Hilton and Ipsos surveyed 10,000 travelers from nine countries, received video “diaries” from 60 US travelers, and interviewed dozens of Hilton “travel experts.”
4 themes for 2024 emerged from this research: sleep is a priority; connectivity and personalization are key; culture and experiences drive leisure travel decisions and business travel trends will redefine expectations.
Hotel chains are still recovering from COVID-19, and so they’re attempting to capitalize on “revenge travel” — the trend involves traveling greater than usual for fun since you felt such as you missed out on time and experiences because of the pandemic.
“Bleisure” has people bookending work trips with vacation days — spurring classic business hotels to be sure they have a good time options and leisure hotels so as to add workplace amenities.
Hilton said it is going to be adding white noise machines, blackout shades and high-thread-count linens to rooms to assist travelers sleep.
Electric automotive chargers on hotel properties and more online booking options will appeal to technology fans, while pickleball courts will provide one other leisure aspect.
Hilton isn’t the one hotel chain seeking to the longer term.
Hyatt Hotels announced last month that it’s growing its “luxury and lifestyle” offerings, including expanding its presence in “a flourishing recent leisure market in Mexico.”
The Dream Valle de Guadalupe, because of open next 12 months, encompasses a vineyard, 61 guest rooms and villas, a luxury spa and three dining and nightlife venues, including a personal tasting room and pool bar.
Marriott, meanwhile, has 225 luxury properties within the pipeline.
And the Ritz-Carlton announced last month the launch of its “Leave Higher” campaign.
Leave Higher “encourages guests to contemplate the memories they’ll create, the connections they’ll forge, the inspiration they’ll draw, and the extent of revitalization they’ll experience that may only result through real comfort and care.”
Enriching classes, cultural programming and hands-on culinary experiences are among the options on the itinerary.