Franchisee Tom Peterson demonstrates a latest Domino’s Pizza Inc. app, a part of their digital ordering system, at a Domino’s “pizza theater” location in Jersey City, Recent Jersey.
Craig Warga | Bloomberg | Getty Images
For the client craving pizza while sunbathing on a beach or relaxing in a park, Domino’s Pizza desires to make delivery as easy because it is at home.
Domino’s on Tuesday announced its latest Pinpoint Delivery service, which allows customers nationwide to order to locations without a regular address. Customers can follow their orders in real time using the corporate’s tracking service, access a driver’s GPS location and receive text alerts in regards to the delivery’s progress, the pizza giant said in a press release.
“No address? No problem,” said Christopher Thomas-Moore, Domino’s senior vice chairman and chief digital officer. “Domino’s is proud to be the primary quick-service restaurant brand within the U.S. to deliver food to customers with the drop of a pin.”
The corporate said a soft launch for Pinpoint Delivery last week across all Domino’s stores nationwide received positive feedback from customers and delivery drivers.
“A pop-up window on the app lets customers know they’ve 4 minutes to satisfy their driver and retrieve their order on the designated pickup spot” near where they placed the order, Domino’s spokesperson Danielle Bulger told CNBC.
Domino’s launched an analogous pin-drop delivery technology called Domino’s Anywhere through its master franchisee in Australia in 2017. The Pinpoint Delivery rollout will make the feature available for the primary time in U.S. markets.
Domino’s shares dropped greater than 1% on Tuesday. They’ve surged greater than 8% over the past five days.
Stifel analyst Chris O’Cull upgraded the pizza chain to purchase from hold last week, saying the corporate will “stabilize delivery sales and proceed growing carryout sales to latest record levels,” CNBC reported last week.
The digital segment makes up about 80% of the corporate’s orders. Domino’s faced challenges in recruiting and retaining a sufficient variety of delivery drivers last 12 months, which hit sales.
As competition within the food-delivery industry grew in the course of the pandemic, Domino’s has expanded its technology to realize an edge. It began to test pizza-delivery robot cars in 2021, and integrated voice ordering through Apple‘s CarPlay technology earlier this 12 months.
Clarification: This story was updated to reflect that Domino’s notifies customers through its app in regards to the period of time they should pick up the order.
