Budweiser factories nationwide were reportedly the targets of bomb threats this week as emotions run high over parent company Anheuser-Busch’s marketing take care of its latest Bud Light pitchwoman Dylan Mulvaney.
The Los Angeles Police Department confirmed that officers responded to a call from the Anheuser-Busch facility within the Van Nuys section of town on Thursday.
A spokesperson for the St. Louis-based beermaker told Patch that several other facilities across the country received bomb threats.
It’s unclear what number of facilities were targeted.
The Post has sought comment from Anheuser-Busch.
LAPD Lt. Leticia Ruiz told Patch that authorities received an emailed bomb threat around 9 a.m. local time Thursday.
A bomb squad unit was dispatched to the ability.
“There was a search that was conducted within the premise of the constructing but there was nothing identified as a threat,” Ruiz said.
“We did assist in clearing the perimeter of the constructing.”
Meanwhile, the corporate’s top executive, Brendan Whitworth, released a press release Friday that made no mention of Mulvaney.
Whitworth offered a mealymouthed apology as the corporate continues to withstand calls to finish its Bud Light sponsorship take care of the controversial transgender influencer.
Budweiser facilities nationwide, including one within the Van Nuys section of Los Angeles, have been hit with bomb threats this week within the wake of Bud Light’s controversial sponsorship take care of trans influencer Dylan Mulvaney.Google Maps
LAPD bomb squad officers were called to the ability Thursday morning after the bomb threat was emailed.Google Maps
“Because the CEO of an organization founded in America’s heartland greater than 165 years ago, I’m answerable for ensuring every consumer feels happy with the beer we brew,” Whitworth said.
“We never intended to be a part of a discussion that divides people,” he said.
“We’re within the business of bringing people together over a beer.”
Whitworth said he was “focused on constructing and protecting our remarkable history and heritage.”
“Moving forward, I’ll proceed to work tirelessly to bring great beers to consumers across our nation,” he said.
Whitworth said he was “focused on constructing and protecting our remarkable history and heritage.”AP
Response on social media to Whitworth’s statement was scathing.
“He said a bunch but additionally little or no,” one Twitter user commented.
One other Twitter user blasted Whitworth for referencing his past military service.
“Respect the troops, I used to be a troop,” the critic commented.
One other social media user said the statement was tantamount to “word: here they’re! enjoy them, my words.”
Emotions have been running high over parent company Anheuser-Busch’s marketing take care of its latest Bud Light pitchwoman Dylan Mulvaney.Instagram
“That is the sort of email you get a from a colleague and spend the following hour wonder what the purpose of it being sent was,” one other Twitter user commented.
The Mulvaney ad campaign has sparked boycott calls from the likes of country music star Travis Tritt and fellow musician Kid Rock.
The backlash has continued to cascade, as $4 billion to $5 billion in value in Anheuser-Busch stock has been lost since March 31.
Mulvaney, the trans influencer with greater than 10 million followers on social media, signed a deal to advertise Bud Light.Dylan Mulvaney/Instagram
Last week, Anheuser-Busch VP of selling Alissa Heinerscheid defended the campaign with Mulvaney on the “Make Yourself at Home” podcast.
“I’m a businesswoman, I had a very clear job to do after I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a very very long time, and if we don’t attract young drinkers to come back and drink this brand, there might be no future for Bud Light,’” Heinerscheid said.
She criticized the brand’s “fratty” marketing.
“We had this hangover,” Heinerscheid continued.
“I mean Bud Light had been sort of a brand of fratty, sort of out-of-touch humor, and it was really essential that we had one other approach.”
Despite this endorsement of the campaign by a high-ranking executive at the corporate, other anonymous executives have distanced themselves from it.
The arrangement has prompted calls for boycotts of Anheuser-Busch brands.The Megyn Kelly Show
“Nobody at a senior level was aware this was happening,” an unnamed source told the Day by day Wire earlier this week.
“Some low-level marketing staffer who helps manage the a whole lot of influencer engagements they do will need to have thought it was no big deal,” the unnamed source continued.
“Obviously it was, and it’s a shame because they’ve a well-earned repute for just being America’s beer — not a political company.”
