British Airways on Monday announced an enormous $9 billion overhaul of its operations that may include a brand latest site and mobile app, renovated airport lounges, artificial intelligence technology integrated into its computer systems, and upgraded first-class seating.
“We’re on a journey to a Higher BA for our people and our customers, underpinned by a metamorphosis program that may see us invest $9 billion over the following three years to revolutionize our business,” British Airways’ Chief Customer Officer Calum Laming said at an unveiling in Latest York.
British Airways has announced plans for an enormous $9 billion overhaul of its operations. AFP via Getty Images
Laming said the upgrades will encompass “delivery of latest aircraft” in addition to “latest cabins.”
The brand new site and app, which is currently in beta testing mode, will allow customers to make changes to their travel plans through their devices slightly than should call the airline’s customer support reps.
BA passengers who’ve Executive Club memberships can even have the opportunity to make use of the airplane’s WiFi freed from charge to send text messages using WhatsApp, iMessage, Facebook Messenger and Teams Chat.
The corporate has commissioned a team from Microsoft to create a customized WiFi system enabling BA personnel on the bottom to speak in real time with cabin crew members within the air to be able to help solve any unexpected issues before a flight lands at one in every of the airline’s destinations.
BA can also be rolling out a cutting-edge engineering system, the E-Logs platform, that uses real-time data to predict aircraft maintenance issues upfront — thus reducing delays.
E-Logs will replace the paper-based system, enabling the airline to trace potential maintenance hazards on the entire company’s 270 jets in its fleet.
Passengers will enjoy enhanced WiFi service in addition to access to latest lounges in cities like Miami and Edinburgh. HANNAH MCKAY
“We’re using the most recent technology to assist ensure we proceed delivering a consistently high standard of service for our customers – at all times with a deal with safety,” Andy Best, BA’s chief technology officer, said.
British Airways can also be testing out a latest website and app that may enhance customer support. Getty Images
BA can even spend money on construction of a latest lounge space in Miami in addition to renovations of its lounges in Seattle, London’s Heathrow and in Edinburgh.
Americans customers who fly one in every of BA’s short-haul flights in Europe will notice latest seats and cabin interiors.
BA is because of upgrade its fleet with the arrival of the following generation of the Airbus A320neo and A321neos.