Still haven’t seen “Barbie” or “Oppenheimer”? This Sunday, you’ll have the ability to catch up for $4 a ticket in movie theaters nationwide.
Theater owners announced Monday that the second annual National Cinema Day might be held Sunday, Aug. 27.
For someday, all movies — in all formats and in any respect showtimes — might be $4 at participating theaters.
Greater than 3,000 theaters are participating, which accounts for a lot of the cinemas within the U.S., including the leading chains AMC and Regal.
It’s the second straight yr theaters are trotting out the one-day event on the tail end of summer.
Last yr’s inaugural National Cinema Day, placed on by the Cinema Foundation, a nonprofit affiliate of the National Association of Theater Owners, was judged an unlimited success.
An estimated 8.1 million moviegoers bought $3 tickets on Saturday, Sept. 3.
The typical movie ticket in 2022, based on NATO, cost $10.53.
The discount gimmick become the very best attended day of the yr for theaters.
A normally quiet time as an alternative saw cinemas crowded with moviegoers — and theaters sold loads of popcorn.
This yr, the day is moving up barely on the calendar, shifting from Saturday to Sunday, and costs $1 more.
But due to remarkably sustained interest in “Barbie,” in addition to in “Oppenheimer,” the August box office has been booming.
The summer box office is as much as $3.8 billion in ticket sales through Sunday, based on data firm Comscore — about 16.6% ahead of 2022 at the identical point.
While last yr’s Cinema Day had fairly paltry offerings ( “Top Gun: Maverick” was the highest draw, greater than two months after it opened), this yr’s will feature “Barbie” in its fifth week. Greta Gerwig’s record-breaking film has made $1.28 billion worldwide. There’s also Christopher Nolan’s “Oppenheimer” ($717.8 million globally), the second week of the DC Comics film “Blue Beetle” and latest releases “Gran Turismo,” “Golda,” “Bottoms” and “Retribution.”
The event can be a way for studios to sell audiences on their fall lineups. A sneak peek of anticipated autumn releases will play before each screening.