Bob Iger, CEO, Disney at Apple program
Source: Apple
The Walt Disney Company has all the time been on the forefront of recent storytelling technology. On Monday, it announced a recent partnership with Apple to bring its streaming service Disney+ to the tech giant’s recent augmented reality headset.
Dubbed Vision Pro, the headset will allow users to interact with digital content in mixed reality. It’s going to retail for $3,499.
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Disney CEO Bob Iger said the brand new tech will enhance the Disney+ viewing experience, noting that when the headset launches early next yr, users will have the ability to access the streaming service.
“We’re continually searching for recent ways to entertain, inform and encourage our fans by combining extraordinary creativity with groundbreaking technology to create truly remarkable experiences,” Iger said during Apple’s WWDC 2023 keynote on Monday. “And we consider Apple Vision Pro is a revolutionary platform that could make our vision a reality.”
The demo reel for the collaboration between Disney and Apple included 3D visuals of a basketball court, showing how users may very well be immersed in sports contests from home, in addition to immersive National Geographic content that placed the viewer in the course of the ocean.
“It’s going to allow us to create deeply personal experiences that bring our fans closer to the characters they love,” Iger said. “This platform will allow us to bring Disney to our fans in ways in which were previously not possible.”
The sizzle reel also showcased Mickey Mouse springing to life in a lounge, a fireworks show from Disney’s theme parks erupting in a kitchen and fans watching Star Wars content from a planet’s surface.
“We’re so proud to yet again be partnering the best storytelling company on the earth with essentially the most modern technology company on the earth to bring you real life magic,” Iger said.
