An Amazon Prime subscriber has a major problem with the corporate’s implementation of ads on Prime Video and filed a category motion lawsuit on Friday difficult the move.
The plaintiff, who lives in California, leveled allegations of misleading promoting and consumer protection law breaches against Amazon in connection to its “unfair” change to ads on Prime Video. The court filing was published and earlier reported by The Hollywood Reporter.
The lawsuit comes about per week and a half after the corporate began robotically showing limited ads to US subscribers and asking those seeking to proceed streaming without them to pay an additional charge every month. The fee to go ad-free is $2.99.
The plaintiff asked the court to certify it as a class motion covering individuals who paid for an annual Amazon Prime membership before Dec. 28 of last 12 months. He also urged the court to grant other relief like an injunction “prohibiting Defendant’s deceptive conduct,” various damages and a jury trial, in keeping with the filing.
Within the lawsuit, it argued consumers “who subscribed to Amazon Prime before the change reasonably expected that their Amazon Prime subscription would come with ad-free streaming of movies and television shows throughout the subscription” as a result of promoting the e-commerce giant had done over time for the service. Amazon’s marketing of the service misled and hurt annual subscription consumers “by depriving them of the reasonable expectations to which they’re entitled” after the automated ads kicked in, the filing claimed.
It also alleged, amongst other things, that Amazon “breached the contracts with Plaintiff and sophistication members by failing to offer ad-free streaming of television shows and films as promised” after they signed up for an annual membership.
Amazon last month began robotically showing limited ads to US subscribers. Timon – stock.adobe.com
Amazon hit show “The Marvelous Mrs. Maisel.” AP
Amazon declined a FOX Business request for comment in regards to the lawsuit.
When Amazon first revealed in late September that it will bring limited ads to Prime Video content, the corporate pointed to its desire to “proceed investing in compelling content and keep increasing that investment over an extended time frame” as the rationale for the change. It has put out content like “The Boys,” “Reacher,” “The Summer I Turned Pretty” and “The Marvelous Mrs. Maisel.”
The corporate also said on the time that it will “email Prime members several weeks before ads are introduced into Prime Video with information on how one can join for the ad-free option in the event that they would really like.” The fee of Prime stayed flat for the choice with ads.
Ad-supported plans have grow to be increasingly more common amongst streaming platforms lately as they seek to spice up revenue.
