Convenience chain 7-Eleven is “manifesting cooler days” by releasing its Pumpkin Spice Latte nearly two months before the primary day of fall on Sept. 23.
“Pumpkin Spice Lattes are back,” the corporate announced on its website on Aug. 1.
“Too soon? Too late. We’re taking the lead in manifesting cooler days. Sorry ‘bout it,” added the Texas-based franchise, which boasts greater than 13,000 locations across the US and Canada.
Now through Oct. 31, 7-Eleven customers can order a Pumpkin Spice Latte — a creamy coffee drink made with cinnamon, nutmeg and clove spices, not actual pumpkin — in addition to pumpkin-flavored coffees and syrups, in line with a press release.
“We all know our customers wait all yr long for his or her favorite fall flavors…so we decided to interrupt out the pumpkin just a little bit early this yr,” 7-Eleven’s SVP of merchandising Dennis Phelps said within the statement.
The unseasonably early move gave 7-Eleven a head start on Starbucks, which began the Pumpkin Spice Latte craze in 2003 with its seasonal tackle the spiced beverage — now also known as “PSL.”
Convenience chain 7-Eleven is “manifesting cooler days” with the Aug. 1 release of its Pumpkin Spice Latte — nearly two months before the official first day of fall on Sept. 23.7-Eleven
Last yr, the Seattle-based java giant saw a 12% uptick in sales within the week following PSL’s 2022 debut on Aug. 30, in line with transaction data analytics firm Bloomberg Second Measure.
It was the highest-performing post-PSL launch week the brand had seen, Second Measure reported.
US consumers spend at the least $500 million on every year on the pumpkin-flavored craze.
This yr, America’s largest coffeehouse chain has already confirmed that it’s giving people the pumpkin-spiced sips on Aug. 24.
Starbucks’ fall menu often launches on the last Tuesday in August, and a supposed leak of the upcoming menu revealed that it’s adding an entire lot of other pumpkin-flavored food and beverage to the menu alongside its famed PSL.
The purported menu revealed by food blogger @markie_devo on Instagram, showed fan-favorite classics like Pumpkin Cream Cold Brew, in addition to the Pumpkin Spice Latte and Apple Crisp Oatmilk Macchiato.
But it surely looks as if the coffee chain can have whipped up another options for the spooky season as well, reportedly adding an Iced Pumpkin Cream Chai Tea Latte and an Iced Apple Crisp Oatmilk Shaken Espresso, per the Instagram post.
By way of food, it seems that they might be bringing back the Pumpkin Cream Cheese Muffin, in addition to the Owl Cake Pop, and are adding a Baked Apple Croissant — but only to stores which might be in a position to warm them up before serving.
Rival chains Starbucks and Dunkin’ are following in 7-Eleven’s footsteps, with all three coffeehouses launching their respective fall menus by the tip of August.Gado via Getty Images
Coffee shop rival Dunkin’ may even get a head start on the upcoming season, with plans to release its own lineup of pumpkin treats on Aug. 16.
Caffeine aficionados preferring Dunkin’s brews can expect the return of the Pumpkin Spice Latte and pumpkin-flavored donuts, donut holes and muffin.
To get customers in the autumn spirit, Dunkin’ may even offer a Maple Sugar Bacon Breakfast Sandwich and Snackin’ Bacon.
Dunkin’ is about to launch a separate Halloween menu that’ll be available Oct. 11 to 31.
