Once synonymous with indulgent late-night snacks, hotel minibars were an indicator of convenience for travelers within the Nineteen Nineties and the early aughts. But that will not be longer the case.
The hotel minibar concept went global in 1974, when a Hilton in Hong Kong stocked its in-room fridges with tiny liquor bottles inspired by airline bar carts. Drink sales reportedly soared 500% that 12 months, boosting Hilton’s overall revenue by 5%. Soon, minibars became a world standard, complete with sodas, candy and consistent brand-name selections.
However the convenient novelty for guests was a logistical nightmare for hotels and staff. Restocking, food spoilage, operational costs and rampant theft all contributed to an amenity that cost more to run than it earned,.
By the early 2000s, many hotel chains began phasing out the minibar from their hotel rooms. In 2004, for instance, Marriott Marquis in Times Square removed virtually all of its minibars from its 1,946 rooms. In line with Food Arts Magazine, the minibars’ operations at that hotel required eight full-time employees whose sole job was to upkeep and maintain 150 of them on daily basis.
Even with the introduction of “smart minibars” that tracked usage in real time, the returns have been modest. Smart minibar provider Bartech Systems estimated that 33% of guests use a minibar if it’s available to them. The common day by day transaction is $12, the corporate said.
As a substitute, hotels have began to shift their focus toward modern alternatives: contactless lobby marketplaces, hotel bars and strategic partnerships with delivery apps.
Wyndham teamed up with DoorDash in 2019, offering $0 delivery fees and a pair of,000 sign-up points at its greater than 3,700 U.S. locations. Marriott and Uber began their partnership in 2021, letting guests earn hotel points when ordering with Uber Eats from designated hotels. In 2024, Hilton named Grubhub its go-to delivery service, giving guests perks like a free month of Grubhub+.
Minibars have not disappeared altogether. Boutique and luxury hotels have reimagined the minibar by offering personalized or locally sourced items. But for a lot of prevalent midscale hotels, they’re becoming a relic.
Watch the video above to learn more about why minibars have disappeared.
