Bali. Bangkok. The Maldives.
These destinations often top “bucket lists” for global travelers, but not for Asian travelers, search data from Booking.com this yr showed.
The information, which analyzes searches from Jan. 1 to June 30, showed Asian travel interest varies by country. Nevertheless, one country ranked high in 70% of the analyzed territories: Japan. Â
While most Asians looked for travel to Tokyo, Osaka also appeared on the highest 10 lists for travelers from Taiwan, China, Hong Kong, Singapore and South Korea.
Japanese travelers also favored their very own country, with only one among their top searched destinations positioned out of the country — Seoul, South Korea (No. 5).
The southern city of Fukuoka (No. 4 in Japan) also ranked high for travelers from South Korea and Hong Kong.
Who is not trying to find Japan travel?
Vietnamese, Indian and Malaysian travelers showed less interest in Japan — and international destinations as an entire — in favor of places in their very own countries, in keeping with Booking.com’s data.
The highest 10 places searched by Vietnamese travelers were all in Vietnam, led by the coastal city of Danang where domestic searches rose 94% yr on yr, the info showed.
Similarly, the highest 10 places searched by Malaysians were of their country, led by Kuala Lumpur, Melaka and Georgetown, positioned on the island of Penang.
Nevertheless, the highest searched place amongst Indians was Dubai. In the primary half of 2025, nearly 10 million travelers arrived in Dubai, with multiple in 10 coming from India, in keeping with DD News, India’s public service broadcaster.
From Bali to Bangkok
Inside Australia, Sydney and Melbourne may draw probably the most international travelers, but those in Australia looked for trips to the Gold Coast — a region along the eastern coast — at higher rates, in keeping with Booking.com’s data. Australians also looked for trips to Bali (No. 5) at higher rates than Tokyo (No. 7) and Singapore (No. 9), it showed.
Bangkok ranked among the many top searched destinations for travelers in China, Hong Kong, Singapore and South Korea, the info showed. Nevertheless, search interest to the Thai capital plunged yr on yr in China (-20%) and South Korea (-18%), in keeping with Booking.com’s data.
