When the thought for the Oura Ring was first spawned in 2013, the corporate’s founders envisioned a tool that may take a precise have a look at sleep and recovery, two necessary points of overall health that they felt few wearable tools had prioritized to that time.
Now, over a decade later, Oura’s ambitions have evolved to rework healthcare and private health, all while disrupting the growing wearables industry.
“The vision for the long run of Oura has to do with the doctor in your pocket,” Oura CEO Tom Hale said in an appearance on CNBC’s “Squawk on the Street” on Tuesday. “Everyone already has sort of a supercomputer of their pocket — everyone must have a wearable device which is monitoring them repeatedly that just suits into their life, after which a machine intelligence which is overlooking them to offer them preventative personal care to assist them live their best and healthiest life.”
Oura, which was ranked No. 23 on the 2025 CNBC Disruptor 50 list, has hastened its shift towards broader health monitoring through a mixture of technological upgrades, product advances, fundraising, acquisitions, and the usage of AI, LLMs and analytics. That has helped the corporate broaden its vision from just sleep to cardiovascular health, stress & resilience, women’s health, and now nutrition and eating habits.
It also means evolving beyond tracking things just with a hoop, leading Oura into latest partnerships with corporations like Dexcom, one among the leaders in glucose biosensing via its glucose monitor, and thru features like an AI health coach and the flexibility to take pictures of your food and upload it into the app for nutrition breakdowns and AI-driven advice.
While that pushes Oura further right into a broader wearables category competing alongside more all-in-one devices like watches from Apple, Google and Samsung, in addition to focused fitness devices from corporations like Garmin and Whoop, Hale said that the remaining of the category “pushes us to go further and farther ahead in creating innovations which are going to blow people’s minds.”
“We’re really focused on the things that matter which are going to vary your health picture,” he said.
Hale said he believes one among the most important competitors Oura faces is “people just not being aware of the advantages” of wearing the ring, but the corporate’s increased give attention to overall health and wellness is resonating with consumers.
In June 2024, Oura announced that it had sold greater than 2.5 million rings. Now, a couple of yr later, Hale said the corporate has “roughly doubled the business, and we proceed to grow.”
Hale said the corporate had previously announced it was going to do about $500 million in revenue last yr, and this yr “it’s definitely going to be rather a lot larger than last yr.”
While that does not imply an IPO is on the horizon — Hale said the corporate has “some catching as much as do before we’re able to be a public company” — Oura sees loads of room ahead to proceed to lean into what its ring wearers are increasingly on the lookout for.
“We see a world where you could be using some sensor for some period of time to learn some lesson, however the device you are going to have in your body to watch your sleep, your activity, your overall health [and] make predictions about your health, can be the Oura Ring,” Hale said.
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