This vehicular Pink Panther is falling flat on its face.
Jaguar’s alleged attempts to woo Generation Z with a Barbie-pink electric vehicle backfired spectacularly after Zoomers dubbed the luxurious UK automaker’s creation “low-cost” and compared it to a “pink Batmobile.”
Pictures of latest Jaguar Type 00 concept, dubbed the Design Vision Concept, had leaked online ahead of its official release at Miami Art Week this week, the Telegraph reported.
Per the photos, the $126,519.50 vehicle featured an enormous bonnet, slatted rectangular grills and no rear window while the leaping Jaguar logo has vanished from each ends, taking a back seat to a divisive, recent round logo, the Day by day Mail reported.
Nevertheless, the hot-omobile’s most noticeable feature was its “Miami pink” exterior, which evoked a boxier version of the Corvette from the “Barbie” movie. It also is available in metallic blue.
Gerry McGovern, the chief creative officer of Jaguar Land Rover, deemed the flamboyant concept automotive a “taste of things to come back” on the Miami convention.
The EV-only hot wheels are seemingly the newest a part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, which was promoted in a video ad that featured androgynous models in bombastic outfits, including one man wearing a dress and, most notably, no cars anywhere in sight.
Jaguar Managing Director Rawdon Glover notably dubbed the corporate’s recent direction a “complete reset” meant to “encourage a recent generation.”
Mockingly, lots of their so-called intended younger customers were quick to place the Type 00 model within the rhetorical automotive compactor.
“If you happen to thought the Jaguar rebrand was peak cringe, you gotta have a look at their recent automotive,” scoffed one detractor on X.
TikTokker Fionnuala compared the automotive to Muck, a red digger from the child’s show “Bob the Builder.”
“Now you’re telling me Jaguar had all that faff (Brit slang for fuss), all that rebrand, all that nonsense for a automotive that appears like Muck, and to be honest I’d relatively [have] Muck,” she declared.
Other unimpressed Zoomers took shots on the rebranding efforts usually.
“What on Earth is Jaguar pondering?” exclaimed gearhead Luke Malpas in a single TikTok clip. “They’ve gone from being a staple of British engineering, creating a few of the most effective cars we’ve seen on the road, to this”
“Go woke, you realize the remainder,” wrote podcaster Jay Anderson on X, while journalist Jordan Schachtel wrote, “Go DEI go absolutely broke. It is a mockery of the Jaguar brand.”
Some critics found the “Copy Nothing” slogan ironic, provided that the brand new EV vehicle looked as if it would rip off many storied vehicle brands.
“Copy nothing except Rolls Royce, Bentley, after which put a Studabaker radiator on the back of the automotive,” snarked Cover Capital Group CEO Eric Golden on X.
“Copy nothing? It’s a pink Batmobile,” scoffed one other naysayer while decrying the vehicle’s departure from the brand’s iconic macho mobiles of old.
Some accused Jaguar of risking alienating their consumer base by attempting to appeal to individuals who won’t ever buy their product.
“Someone on the Jaguar marketing team has greatly overestimated the dimensions of the ‘vegan barista who desires to roll as much as the drum circle in a luxury sports automotive’ market, I fear,” mused Lulu Cheng Meservey, a board member at tech company Shopify, on X.
“I actually have a sense @Jaguar could also be about to search out out that there are fewer well-off, non-binary, woke lesbians of color than their echo chamber assured them there have been,” sniped right-wing British Reclaim Party founder and “political correctness” foe Laurence Fox.
The criticisms prolonged beyond accusations that the model was ugly in pink.
“That @Jaguar concept automotive is one fugly monstrosity,” griped one. “The switch to electric gave huge potential for a radical redesign to live as much as their unimaginative ad campaign, but they’d so little imagination that they gave it an enormous view-restricting nose to deal with a non-existent engine.”
Despite the web savaging, a couple of vehicle buffs have praised the Type 00s, with “Top Gear” host Rory Reid commenting: “Having been massively underwhelmed by XE, XF and XJ (that are only even vaguely interesting with a 5-liter supercharged V8 under the bonnet) … That is essentially the most ‘I might actually look twice at this’ Jag since … ceaselessly.
“I’d even have it in pink for the haters,” Reid declared.
McGovern also seemingly defended the creation, saying: “Getting attention in today’s world isn’t all the time easy, and I assume all of you and people following from all over the world can have read a thing or two concerning the recent Jaguar brand.
“And we’re delighted to have your attention,” he continued. “Controversy has all the time surrounded British creativity when it’s been at its best.”
McGovern then analogized the corporate’s makeover to visionaries like singer David Bowie and designer Vivienne Westwood, who “challenged convention and had no desire to repeat the norm.”
