Twitter CEO Elon Musk announced changes to the platform’s direct messages feature including the introduction of encryption.
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Twitter’s power users are still coming to the app, but fewer are posting on it since Elon Musk’s acquisition late last 12 months, in line with a survey from Pew Research Center.
“The Center’s recent evaluation of actual behavior on the location finds that probably the most lively users before Musk’s acquisition – defined as the highest 20% by tweet volume – have seen a noticeable posting decline within the months after,” the survey’s authors wrote on Wednesday. “These users’ average variety of tweets per thirty days declined by around 25% following the acquisition.”
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Moreover, about six in ten U.S. adults who’ve used Twitter up to now 12 months said they’ve recently taken breaks from the service, and 1 / 4 of the group indicated they’ll not use Twitter a 12 months from now, the survey said.
The brand new data underscore the challenges facing Twitter’s incoming CEO, Linda Yaccarino, who will replace Musk. She’ll be taking on the ailing social media service, which has lost quite a lot of advertisers over the past few months on concerns that racist and otherwise inappropriate content has flourished since Musk’s takeover.
Yaccarino, who recently resigned from her position as NBCUniversal global promoting chief, might want to repair relationships with Twitter’s advertisers and get a grasp on content moderation. Musk has slashed the corporate’s workforce by about 80% to roughly 1,500 employees, eliminating some those that he should’ve kept, he acknowledged in an interview with CNBC on Tuesday.
“Desperate times call for desperate measures,” Musk said. “So there is no query that a few of the individuals who were let go probably shouldn’t have been let go.”
The Pew survey also showed most of Twitter’s content is produced by a small group of power users.
“Since Musk’s acquisition, 20% of U.S. adults on the location have produced 98% of all tweets by this group,” the survey said.
Upon request for comment, Twitter responded with its now customary poop emoji.
