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Magic Eden, best often called a non-fungible token marketplace, says it’s partnered with the team behind President Donald Trump’s meme token to launch an official $TRUMP-branded cryptocurrency wallet.
Dubbed the $TRUMP Wallet, the product will feature the president’s name and likeness, support trading of $TRUMP and other digital assets including bitcoin.
A waitlist for the wallet opened Tuesday at TrumpWallet.com, ahead of a broader launch slated for later this summer, in keeping with a Magic Eden spokesperson.
Eric Trump, who has taken on leadership roles across several of his father’s crypto ventures, claimed to don’t have any knowledge of the project.
“I run @Trump and I do know nothing about this project! @worldlibertyfi $Trump @AmericanBTC,” he posted on X.
CNBC reached out to Magic Eden for clarification on Eric Trump’s denial.
CNBC reached out to the $TRUMP token team to ask concerning the terms of the partnership, potential revenue-sharing, and whether the wallet would require KYC, but didn’t immediately hear back.
Billed as “the primary and only crypto wallet for true Trump fans,” the project was promoted on X with the promise of a share in $1 million in $TRUMP rewards. Users who join and refer friends can climb the waitlist, Magic Eden said in an announcement to CNBC.
The gamified promotion is the most recent try and drive inflows into Trump-affiliated crypto ventures — and it deepens the president’s growing ties to the digital asset industry.
The family’s expanding crypto portfolio already includes NFTs, a stablecoin, a decentralized finance platform with its own virtual token, meme coins named after him and the First Lady, and plans for crypto ETFs through Truth Social’s latest financial arm, TruthFi.
Magic Eden, whose CEO attended the president’s recent fundraiser dinner for winners of a previous $TRUMP coin contest, appears to be constructing the wallet on top of Slingshot Finance — a self-custodial trading app it acquired in April.
Slingshot’s platform features meme tokens like BONK and FARTCOIN and does indirectly collect user identity information. As a substitute, identity checks are handled by MoonPay, its fiat on-ramp provider.
It stays unclear whether the wallet would require its own KYC procedures — or how revenue and responsibilities will likely be split between Magic Eden and Trump-affiliated entities.
