Taylor Swift performs at Scottish Gas Murrayfield Stadium on June 07, 2024 in Edinburgh, Scotland. Swift’s Eras World Tour plays 15 dates across Scotland, Wales and England in June and August.
Gareth Cattermole/tas24 | Getty Images Entertainment | Getty Images
Taylor Swift’s three nights of sold-out concert events in Edinburgh, U.K., triggered earthquake readings up to almost 4 miles from the show venue, in accordance with the British Geological Survey, the country’s national earthquake monitoring agency.
And the financial boost to each the town and your entire country is anticipated to be seismic too, with Swift’s Eras Tour set to add an estimated £1 billion ($1.27 billion) to the British economy, in accordance with research from U.K. bank Barclays.
Edinburgh’s Murrayfield Stadium saw record-breaking attendance over the concert weekend because the American megastar serenaded glitter-clad fans for roughly three and a half hours each night on Friday, Saturday and Sunday.
“The activity was mainly generated by fans dancing in time to the music and reached its peak at 160 beats per minute (bpm) during ‘…Ready For It?’, where the group was transmitting roughly 80 kW of power,” BGS wrote in a report, adding that that was “similar to around 6000 automobile batteries.”
Taylor Swift performs at Scottish Gas Murrayfield Stadium on June 07, 2024 in Edinburgh, Scotland. Swift’s Eras World Tour plays 15 dates across Scotland, Wales and England in June and August.
Gareth Cattermole/tas24 | Getty Images Entertainment | Getty Images
BGS uses advanced scientific instruments delicate enough to discover even the slightest seismic activity from miles away; while it detected the stadium’s vibrations, they were “unlikely to have been felt by anyone other that those within the immediate vicinity,” the agency wrote.
Swift’s songs “Ready For It?” “Cruel Summer” and “Champagne Problems” generated probably the most significant seismic activity each night, it said. Even with Scotland’s chilly temperatures and occasional bursts of rain, fans made sure to shake it off within the stands.
Record attendance
Friday night’s concert, with roughly 73,000 people in attendance, broke a record as probably the most highly-attended concert in Scottish history — and every subsequent night then broke the previous night’s record, with a final all-time high attendance for Scotland recorded on Sunday.
“It has been shockingly amazing in Edinburgh because every night I got to go on stage they usually pulled me aside and said, ‘ this crowd broke the all-time stadium attendance record for all of Scotland for all of time’,” Swift told fans from the stage on Sunday.
“Thanks, Edinburgh! That is absolutely the wildest method to welcome a lass to your city.”
City officials knew all too well Swift’s fame for reinforcing local economies; when tens of hundreds of tourists streamed into the town for the concert weekend, local authorities and businesses were ready for it.
Edinburgh arrange an official online Taylor Swift Fan Hub and advertised a curated “Taylored Taste Trail” involving greater than 40 local businesses offering Swift-themed cocktails, pastries, deals and activities to capitalize on the international visitor gold rush.
Fans enjoy Taylor Swift’s performance during The Eras Tour at SoFi Stadium in Inglewood Monday, Aug. 7, 2023.Â
Allen J. Schaben | Los Angeles Times | Getty Images
“These sell-out shows brought huge and wide-ranging advantages to the town — reflected each by way of the estimated as much as £77m ($98 million) it contributed to the local economy, but additionally as an additional boost to our global fame as an important place to live, work and visit,” Edinburgh City Council Leader Cammy Day wrote in a post on the town’s official government website Wednesday.
“I’d also prefer to pay tribute to the tons of of hundreds of Swifties for his or her behaviour which, by all accounts, was exemplary,” Day added.
Swift’s Eras Tour spans 22 countries and 152 dates over 21 months, and has already shattered records because the highest-grossing concert tour of all time, surpassing $1 billion in revenue in its first eight months. For reference, the world’s second-highest grossing show, Elton John’s Farewell Yellow Brick Road Tour, accrued $939 million over five years.
The American singer-songwriter has a complete of fifteen shows planned within the U.K. including her three performances in Scotland, with three nights in Liverpool, one in Cardiff, and eight shows in London’s Wembley Stadium across June and August.
