Kickoff for Super Bowl LVII is at 6:30 p.m. ET on Fox, but not everyone tuning in to the matchup between the AFC champs, the Kansas City Chiefs, and the category of the NFC, the Philadelphia Eagles, is there for the massive game.
The Super Bowl is promoting’s biggest stage, with firms jockeying for a limited supply of spots to get their products in front of thousands and thousands of consumers’ eyeballs. Most of this yr’s advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this yr.
Alcohol brands can be big advertisers Sunday night, including spots from Anheuser Busch, Heineken, Diageo, Remy Martin and Molson Coors. Packaged food like Doritos, M&Ms and Planters, movie studios, streaming services, automakers and tech firms are also in the combination.
Absent this yr can be crypto firms. Last yr, 4 cryptocurrency firms shelled out thousands and thousands for business spots throughout the big game. Nonetheless, following FTX’s bankruptcy filing and legal battles with the corporate’s founder over a scheme to defraud investors, business deals with crypto advertisers fell through.
Sunday’s game will happen at State Farm Stadium in Glendale, Arizona. Rihanna is the halftime performer. That is the primary time in a decade that the performance will not be sponsored by Pepsi. Apple took over as a part of a five-year take care of the National Football League.
