More Twitter users are gravitating toward pornographic and cryptocurrency-related content on the location while shunning broader topics favored by advertisers, in line with a report.
Cryptocurrency and “not suitable for work” (NSFW) content, which incorporates nudity and pornography, are the highest-growing topics of interest amongst English-speaking heavy users, in line with an internal Twitter report cited by Reuters.
At the identical time, interest in news, sports and entertainment is waning amongst those users, the report said.
Tweets on the general-interest topics, which have helped Twitter burnish a repute because the world’s “digital town square,” as Elon Musk once called it, are also probably the most desirable for advertisers.
Twitter is certainly one of the few major social media platforms that allows nudity on its platform, and the corporate has estimated that adult content constitutes 13% of Twitter, in line with a separate internal slide presentation seen by Reuters.
The presentation didn’t elaborate on how the figure was calculated.
Advertisers generally keep away from controversy or nudity for fear of damaging their brands.
Major advertisers including Dyson, PBS Kids and Forbes suspended promoting as a result of accounts that were soliciting child pornography on Twitter, Reuters reported in September.
The interior report found that Twitter is struggling to maintain its most lively users — who’re vital to the business — engaged, underscoring a challenge faced by the Tesla chief executive as he approaches Friday’s deadline to shut his $44 billion deal to purchase the corporate.
These “heavy tweeters” account for lower than 10% of monthly overall users but generate 90% of all tweets and half of worldwide revenue.
Heavy tweeters have been in “absolute decline” because the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?”
A “heavy tweeter” is defined as someone who logs in to Twitter six or seven days per week and tweets about three to 4 times per week, the document said.
Twitter’s most lively English-speaking users were also increasingly eager about cryptocurrencies, reaching an all-time high in late 2021, the inner documents showed. But interest in the subject has declined because the crypto price crash in June, and the study noted cryptocurrencies might not be an area of growth in the long run.
Twitter declined to specify how a lot of its tweets are in English or how much money it makes from English speakers.
However the demographic is essential to Twitter’s business, some analysts say.
The platform earned more ad revenue from the USA than all other markets combined in its fourth quarter, in line with its investor letter, and most ads in the USA are likely targeting English-speaking users, said Jasmine Enberg, an analyst at Insider Intelligence.
Twitter’s study examined the variety of heavy tweeters in English who displayed an interest in a subject, based on the accounts they followed, and the way that variety of users modified over the past two years.
Musk has pledged to investors that he plans on closing the $44 billion acquisition by Friday, in line with “an individual conversant in the matter” cited by Reuters.
Equity investors, including Sequoia Capital, Binance, Qatar Investment Authority and others, have received the requisite paperwork for the financing commitment from Musk’s lawyers, the source added.
Within the last month, Twitter’s stock price has soared by greater than 27% because it became apparent that Musk — who has pledged to institute reforms and loosen content moderation restrictions at the location — would follow through with the acquisition at his original offer of $54.
More Twitter users are gravitating toward pornographic and cryptocurrency-related content on the location while shunning broader topics favored by advertisers, in line with a report.
Cryptocurrency and “not suitable for work” (NSFW) content, which incorporates nudity and pornography, are the highest-growing topics of interest amongst English-speaking heavy users, in line with an internal Twitter report cited by Reuters.
At the identical time, interest in news, sports and entertainment is waning amongst those users, the report said.
Tweets on the general-interest topics, which have helped Twitter burnish a repute because the world’s “digital town square,” as Elon Musk once called it, are also probably the most desirable for advertisers.
Twitter is certainly one of the few major social media platforms that allows nudity on its platform, and the corporate has estimated that adult content constitutes 13% of Twitter, in line with a separate internal slide presentation seen by Reuters.
The presentation didn’t elaborate on how the figure was calculated.
Advertisers generally keep away from controversy or nudity for fear of damaging their brands.
Major advertisers including Dyson, PBS Kids and Forbes suspended promoting as a result of accounts that were soliciting child pornography on Twitter, Reuters reported in September.
The interior report found that Twitter is struggling to maintain its most lively users — who’re vital to the business — engaged, underscoring a challenge faced by the Tesla chief executive as he approaches Friday’s deadline to shut his $44 billion deal to purchase the corporate.
These “heavy tweeters” account for lower than 10% of monthly overall users but generate 90% of all tweets and half of worldwide revenue.
Heavy tweeters have been in “absolute decline” because the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?”
A “heavy tweeter” is defined as someone who logs in to Twitter six or seven days per week and tweets about three to 4 times per week, the document said.
Twitter’s most lively English-speaking users were also increasingly eager about cryptocurrencies, reaching an all-time high in late 2021, the inner documents showed. But interest in the subject has declined because the crypto price crash in June, and the study noted cryptocurrencies might not be an area of growth in the long run.
Twitter declined to specify how a lot of its tweets are in English or how much money it makes from English speakers.
However the demographic is essential to Twitter’s business, some analysts say.
The platform earned more ad revenue from the USA than all other markets combined in its fourth quarter, in line with its investor letter, and most ads in the USA are likely targeting English-speaking users, said Jasmine Enberg, an analyst at Insider Intelligence.
Twitter’s study examined the variety of heavy tweeters in English who displayed an interest in a subject, based on the accounts they followed, and the way that variety of users modified over the past two years.
Musk has pledged to investors that he plans on closing the $44 billion acquisition by Friday, in line with “an individual conversant in the matter” cited by Reuters.
Equity investors, including Sequoia Capital, Binance, Qatar Investment Authority and others, have received the requisite paperwork for the financing commitment from Musk’s lawyers, the source added.
Within the last month, Twitter’s stock price has soared by greater than 27% because it became apparent that Musk — who has pledged to institute reforms and loosen content moderation restrictions at the location — would follow through with the acquisition at his original offer of $54.
