Peloton will put bikes in every Hilton hotel within the U.S.

Peloton will put bikes in all 5,400 Hilton-branded hotels in the USA as a part of a partnership announced Monday, because the bike maker pushes to expand its reach.

The partnership will provide no less than one bike to every hotel fitness center, including locations of the 18 Hilton brands, similar to Hampton Inn, Embassy Suites and Doubletree. Hilton Honors members may even receive a 90-day free trial of the Peloton app.

Hilton hotels that have already got Peloton bikes can have the choice so as to add one other. The corporate says that rollout will begin in the approaching weeks, with nearly all of locations equipped by the tip of the yr.

The partnership builds on an existing hotel footprint for Peloton, which says hotel guests have accomplished 1.6 million Peloton rides to this point in 2022.

“My first experience with Peloton was during a hotel stay while on vacation, and I used to be immediately hooked,” said Betsy Webb, the worldwide vp of Peloton’s industrial branch. “We love brands that prioritize their customers’ wellness and will not be more excited to bring Peloton to Hilton guests nationwide wherever they’re on their fitness journey.”

Peloton, which began as an exclusive, direct-to-consumer brand, has shifted gears to a broader mass-market approach. Last week, the corporate announced that its bikes, treadmills and other hardware could be sold in Dick’s Sporting Goods locations. Peloton previously launched nationwide bike rentals, certified preowned bikes and a sales partnership with Amazon.

It’s all part of a bigger turnaround effort by CEO Barry McCarthy, who took the helm from co-founder John Foley in February. The corporate announced significant changes and layoffs in the course of the transition of power, because it grappled with the tip of pandemic-era demand.

A representative from Peloton called this yr “transformative” for the corporate and indicated that more changes to the corporate’s strategy are to return.

Foley left his role as executive chair in mid-September alongside fellow co-founder and Chief Legal Officer Hisao Kushi and the corporate’s first international hire, Chief Business Officer Kevin Cornils. Last week, Peloton’s head of promoting Dara Treseder departed the corporate for an executive position at Autodesk.

Correction: Peloton will put bikes in all 5,400 Hilton-branded hotels within the U.S. An earlier version misstated the status of the hotels.