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Oura Ring 4 smart ring announced for $349, releases Oct. 15

INBV News by INBV News
October 3, 2024
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Oura Ring 4 smart ring announced for $349, releases Oct. 15
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A user wearing an Oura Ring

Courtesy: Oura

Oura unveiled its recent smart ring, the Oura Ring 4, on Thursday, which is obtainable starting at $349. 

The corporate’s rings track sleep, exercise, stress, heart health and other metrics to assist users understand their bodies and make healthier selections. The Oura Ring 4 has recent sensors, a sleeker design and as much as eight days of battery life. 

Oura said it developed a recent “Smart Sensing” platform that uses an algorithm and updated sensors to capture more accurate readings for blood oxygen sensing, daytime and nighttime heart rate and respiratory disturbances.

The Oura Ring 4

Courtesy: Oura

The sensors in Oura’s third-generation ring are raised and feel like little bumps, however the sensors within the Oura Ring 4 are flat. The corporate said this may give the ring a smooth interior that is more comfortable to wear.

The Oura Ring 4 is obtainable in twelve sizes and 6 colours, including a recent black finish. It’s available for preorder on Thursday and can begin shipping Oct. 15. 

Along with the upfront cost, users could have to pay for a membership of $5.99 a month or $69.99 a 12 months. The primary month is free. Customers can use flexible spending accounts and health savings accounts to pay for the ring and the membership. 

A recent search for the app

Redesigned Oura app

Courtesy: Oura

The corporate also announced a recent design for its app, which is now rolling out to Oura members. Under the brand new layout, users’ data will probably be organized into three tabs called Today, Vitals and My Health. 

The Today tab will highlight relevant information based on the time of day, and it includes shortcuts where people can quickly access details about their sleep, activity, readiness, stress, heart rate and menstrual cycles if applicable. Users can dive into more detail about their data within the Vitals tab and access longer-term metrics like sleep trends, cardiovascular age, sleep trends and stress resilience within the My Health tab. 

Oura said recent features are coming to the app as well. 

While exercising, members won’t need to manually log their heart rate or the sort of workout they complete. They’ll also give you the option to see their activity and each day movement inside their daytime stress data. Oura said this may help improve users’ understanding of how their behaviors and habits can influence their stress. 

Oura can also be updating its reproductive health offerings to incorporate a feature called fertile window, which can help inform users about their probabilities of getting pregnant. The fertile window will give users an estimate of their fertile days, their likelihood of conception and their detected day of ovulation. Oura said this feature will roll out in the approaching months, but members can join to affix the waitlist for early access.   

Oura Labs, where users can test recent features, is now available on Android devices. The feature was previously only offered on iPhones.

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