Oura said Tuesday that it raised over $900 million in a brand new Series E funding round, bringing the corporate’s valuation to $11 billion.
The fundraise, led by Fidelity Management & Research Company, also includes latest investor ICONIQ and contributions from Whale Rock and Atreides.
“With this investment, we are going to speed up innovation, expand our global reach, and set a brand new standard for what wearables can achieve in advancing preventive health,” said CEO Tom Hale in an announcement.
The Finnish company, which ranked No. 23 on CNBC’S 2025 Disruptor 50 List, has raised roughly $1.5 billion, in keeping with a release.
Known for its Oura Rings, the corporate competes with other smart ring makers like Samsung and RingConn, in addition to fitness-focused devices from Whoop and Garmin.
Oura announced in September that it has sold over 5.5 million Oura Rings for the reason that product’s launch in 2015, a major jump from 2.5 million rings announced in June 2024. The corporate reported revenue of over $500 million in 2024, greater than double from the 12 months prior, and expects to achieve $1 billion in sales this 12 months.
Seeking to broaden further within the wearable category, Oura has also been expanding its features to compete with more general wearable devices like Apple or Samsung watches.
Together with its latest Oura Ring 4 Ceramic, the corporate recently unveiled Health Panels, a blood testing feature that enables users to schedule and look at their lab results directly within the Oura App.
Users can keep track of as much as 50 biomarkers and may receive their health data summary in addition to weight-reduction plan or activity suggestions from Oura’s AI-powered Advisor.
The ring maker also partnered with Dexcom, a frontrunner in glucose monitoring technology, late last 12 months to integrate Dexcom glucose data with biometrics collected by Oura so users can monitor their glucose levels.
“We’re proud to be constructing not only a product, but a worldwide movement toward proactive health—helping people understand their bodies, make higher lifestyle decisions, and connect more effectively with their healthcare providers,” Hale said.
