The Big Apple has gone country.
On Friday, the Skilled Bull Riders (PBR) “Unleash the Beast” arrives at Madison Square Garden for a three-day run. The Latest York City audience shall be greater than ever.
When the bonanza first got here to MSG 17 years ago, they handed out tickets totally free on Seventh Avenue.
Last yr, the event sold some 39,000 tickets, and ticket sales are pacing 15% ahead, in line with PBR.
Flint Rasmussen, PBR’s Senior Vice President of Fan Engagement, calls it the “Yellowstone Effect.”
“It’s an actual thing so far as generating revenue in our business,” he told The Post.
The recognition of PBR comes as Latest Yorkers are increasingly embracing cowboy culture, celebrating Beyonce’s country western turn together with her latest album, donning Stetsons and boots to hit up a growing variety of honky tonks in town and catching Bella Hadid within the saddle on the streets of the Meatpacking District.
The 28-year-old supermodel and her cowboy boyfriend, Adan Bañuelos, 35, did a cutting horse demonstration last September to shut out Fashion Week.
“Now every model wants a cowboy for a boyfriend,” quipped Chris Reda, the co-owner of Common Country, a latest bar in Kips Bay infused with southern flair.
The three,400-square-foot venue features deer taxidermy, farmhouse beams imported from Kentucky, live bands, line dancing and a soundtrack of country and country-house music .
Reda, a 40-something native Latest Yorker who worked at a few of NYC’s biggest nightclubs of the Nineties — Palladium, Tunnel, the Limelight — and his business partner Noah Aussems, 27, first got the thought to open a rustic nightclub in early 2020.
The pandemic pushed back their plans, but Reda says the timing has ended up being right on the cash.
On the club’s opening weekend in early December, tons of of well-heeled partygoers of their 20s and 30s — finance bros, models, influencers, media mavens and the like — lined up for over two hours to get in.
“I feel like we hit it at the appropriate time,” Reda said. “It [hasn’t] reached the head yet. It’s attending to that time.
Malu Marzarotto, a 27-year-old who lives in Williamsburg and has her own design studio, was one among those in attendance on the Common Country opening.
Wearing cowgirl garb — including a Marlboro leather jacket from the Nineteen Seventies — she had a blast.
“It’s like an escape from town. While you’re there, you certainly don’t feel such as you’re in Latest York City,” Marzarotto told The Post.
A native of a small Ohio town with a rustic vibe, she’s found her groove line dancing at bars in Queens or at Common Country.
“It just simplifies things that folks like essentially the most. Being along with friends [and] having fun with life, music.”
Common Country joins longtime yee-haw Latest York institutions equivalent to Flaming Saddles and Coyote Ugly, together with latest spots equivalent to Daisy Dukes, which just hitched up within the Financial District.
The approaching weeks will see the opening of Cowboy Tom on the Lower East Side.
Thomas Viola, a 38-year-old entrepreneur who studied fashion design, is the cowboy behind the brand new cocktail lounge.
Viola traded his usual Burberry sneakers and punkish Alexander McQueen kicks for boots throughout the Covid lockdowns when he returned to his childhood passion for horseback riding.
Last summer, he was first toying with the thought of opening the bar when he saw about 20 downtown women walk by in cowboy boots in a span of 10 minutes.
“I think in signs,” he said. “I used to be like ‘wait … possibly this is supposed to be.’”
Fashion labels and retailers are saying giddy-up.
Last January, Pharrell Williams sent cowboys sashaying down the runway on the Louis Vuitton show in Paris, following within the boot steps of the Celine spring/summer 2024 presentation the yr prior
At Boot Barn, the national western clothing giant, net sales increased 13.7% from September 2023 to September 2024.
The corporate has expanded its coverage within the Northeast and just opened its first store in Bergen County — in Paramus, Latest Jersey.
At Little Ranch Western Wear in Westchester, sales of cowboy hats, especially the Stetson brand, increased 80% last yr. Store manager Hilda Silva credits the “Yellowstone effect.”
Ariat, one among the world’s top riding boot brands and a sponsor of PBR, has also seen “double-digit growth” within the last yr, especially in areas, like Latest York City, beyond their usual strongholds within the south and southwest.
“Cowboy is cool right away,” said Shane Holman, Vice President of Western Footwear Merchandising for Ariat. “It’s trending. It’s on fire!”
The Big Apple has gone country.
On Friday, the Skilled Bull Riders (PBR) “Unleash the Beast” arrives at Madison Square Garden for a three-day run. The Latest York City audience shall be greater than ever.
When the bonanza first got here to MSG 17 years ago, they handed out tickets totally free on Seventh Avenue.
Last yr, the event sold some 39,000 tickets, and ticket sales are pacing 15% ahead, in line with PBR.
Flint Rasmussen, PBR’s Senior Vice President of Fan Engagement, calls it the “Yellowstone Effect.”
“It’s an actual thing so far as generating revenue in our business,” he told The Post.
The recognition of PBR comes as Latest Yorkers are increasingly embracing cowboy culture, celebrating Beyonce’s country western turn together with her latest album, donning Stetsons and boots to hit up a growing variety of honky tonks in town and catching Bella Hadid within the saddle on the streets of the Meatpacking District.
The 28-year-old supermodel and her cowboy boyfriend, Adan Bañuelos, 35, did a cutting horse demonstration last September to shut out Fashion Week.
“Now every model wants a cowboy for a boyfriend,” quipped Chris Reda, the co-owner of Common Country, a latest bar in Kips Bay infused with southern flair.
The three,400-square-foot venue features deer taxidermy, farmhouse beams imported from Kentucky, live bands, line dancing and a soundtrack of country and country-house music .
Reda, a 40-something native Latest Yorker who worked at a few of NYC’s biggest nightclubs of the Nineties — Palladium, Tunnel, the Limelight — and his business partner Noah Aussems, 27, first got the thought to open a rustic nightclub in early 2020.
The pandemic pushed back their plans, but Reda says the timing has ended up being right on the cash.
On the club’s opening weekend in early December, tons of of well-heeled partygoers of their 20s and 30s — finance bros, models, influencers, media mavens and the like — lined up for over two hours to get in.
“I feel like we hit it at the appropriate time,” Reda said. “It [hasn’t] reached the head yet. It’s attending to that time.
Malu Marzarotto, a 27-year-old who lives in Williamsburg and has her own design studio, was one among those in attendance on the Common Country opening.
Wearing cowgirl garb — including a Marlboro leather jacket from the Nineteen Seventies — she had a blast.
“It’s like an escape from town. While you’re there, you certainly don’t feel such as you’re in Latest York City,” Marzarotto told The Post.
A native of a small Ohio town with a rustic vibe, she’s found her groove line dancing at bars in Queens or at Common Country.
“It just simplifies things that folks like essentially the most. Being along with friends [and] having fun with life, music.”
Common Country joins longtime yee-haw Latest York institutions equivalent to Flaming Saddles and Coyote Ugly, together with latest spots equivalent to Daisy Dukes, which just hitched up within the Financial District.
The approaching weeks will see the opening of Cowboy Tom on the Lower East Side.
Thomas Viola, a 38-year-old entrepreneur who studied fashion design, is the cowboy behind the brand new cocktail lounge.
Viola traded his usual Burberry sneakers and punkish Alexander McQueen kicks for boots throughout the Covid lockdowns when he returned to his childhood passion for horseback riding.
Last summer, he was first toying with the thought of opening the bar when he saw about 20 downtown women walk by in cowboy boots in a span of 10 minutes.
“I think in signs,” he said. “I used to be like ‘wait … possibly this is supposed to be.’”
Fashion labels and retailers are saying giddy-up.
Last January, Pharrell Williams sent cowboys sashaying down the runway on the Louis Vuitton show in Paris, following within the boot steps of the Celine spring/summer 2024 presentation the yr prior
At Boot Barn, the national western clothing giant, net sales increased 13.7% from September 2023 to September 2024.
The corporate has expanded its coverage within the Northeast and just opened its first store in Bergen County — in Paramus, Latest Jersey.
At Little Ranch Western Wear in Westchester, sales of cowboy hats, especially the Stetson brand, increased 80% last yr. Store manager Hilda Silva credits the “Yellowstone effect.”
Ariat, one among the world’s top riding boot brands and a sponsor of PBR, has also seen “double-digit growth” within the last yr, especially in areas, like Latest York City, beyond their usual strongholds within the south and southwest.
“Cowboy is cool right away,” said Shane Holman, Vice President of Western Footwear Merchandising for Ariat. “It’s trending. It’s on fire!”
