Jensen Huang, co-founder and chief executive officer of Nvidia Corp., in the course of the Nvidia GPU Technology Conference (GTC) in San Jose, California, US, on Tuesday, March 19, 2024.
David Paul Morris | Bloomberg | Getty Images
Nvidia on Sunday unveiled its next generation of artificial intelligence chips to succeed the previous model, which was announced just months earlier in March.
Nvidia CEO Jensen Huang announced the brand new AI chip architecture, dubbed “Rubin,” ahead of the COMPUTEX tech conference in Taipei.
Rubin comes months after the March announcement of the upcoming “Blackwell” model, which remains to be in production and expected to ship to customers later in 2024.
Huang’s announcement of Rubin appears to quicken the corporate’s already-accelerated pace of AI chip advancement.
Nvidia has pledged to release recent AI chip models on a “one-year rhythm,” as Huang put it on Sunday. The corporate had previously been operating on a slower two-year update timeline for chips.
The turnaround from Blackwell to Rubin was a matter of lower than three months, underscoring the competitive frenzy within the AI chip market and Nvidia’s sprint to preserve its dominant spot.
AMD and Intel are two major competitors working to catch up, though their gross margins trailed Nvidia’s in essentially the most recent fiscal quarter. Corporations like Microsoft, Google and Amazon are also vying for Nvidia’s top spot, whilst they’re concurrently a few of Nvidia’s biggest patrons. A flurry of startups are also working to enter the space.
“Today, we’re on the cusp of a significant shift in computing,” Huang said Sunday. “With our innovations in AI and accelerated computing, we’re pushing the boundaries of what is possible and driving the subsequent wave of technological advancement.”
The Rubin chip platform could have recent GPUs, the crucial graphic processing technology that helps train and launch AI systems. It can include other recent features like a central processor called “Vera,” though the Sunday announcement didn’t provide many details.
Shares of Nvidia were relatively flat at Friday’s market close with shares trading at $1,096.
