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Home Lifestyle

Meet the girl keeping the lovely pups blissful at this yr’s ‘Puppy Bowl’

INBV News by INBV News
February 6, 2025
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Meet the girl keeping the lovely pups blissful at this yr’s ‘Puppy Bowl’
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If you happen to tune into the “Puppy Bowl” on Sunday, you’ll likely see a key person’s influence — even in the event you don’t actually see her.

Victoria Schade is a dog trainer and novelist who’s the show’s lead puppy trainer and wrangler. She’s the one ensuring the shelter pups have a conflict-free contest and that they’re captured at their most endearing — all from off-camera.

It’s Schade who gets the puppies to look up in the course of the “The Star-Spangled Banner” or run through a tunnel to get to the sphere for the starting lineups. She’s looking out for possible conflicts or nervous dogs.


Photo from Animal Planet/Warner Bros. Discovery shows animal expert Victoria Schade interacting with dogs on the set of
Schade’s responsibilities include getting the puppies to look up in the course of the “The Star-Spangled Banner” and undergo a tunnel to get to the sphere for the starting lineups. AP

“My responsibilities include ensuring puppy happiness and safety during gameplay,” she says. “So if there’s any moment where a puppy looks like they’re overwhelmed or they simply need a break, I’ll step out and provides them slightly break on the sideline.”

Schade has been working with the doggies on the Animal Planet show for 19 years and is believed to be the longest serving member of the “Puppy Bowl” crew. She also works the kitten halftime show and calls filming each her favorite week of the yr.

“I believe she is one of the vital dedicated, hardest working people on the market within the business,” says “Puppy Bowl” referee Dan Schachner, now in his 14th yr. “She doesn’t ever seem to expire of energy. She never says no to a request and there’s all the time brightness and sunshine from her with every step.”

Schade has coached lots of of dogs through the years but never adopted one from the show — until now. She took home Boris — known on the show as Mr. Pickles — from Dallas Dog rescue. “I saw star quality. So this was the yr,” she says.

Treats and funny noises

Early on, Schade was liable for recruiting and choosing the puppies, a task now that leans on animal rescue groups and shelters throughout the country. Today, she’s the lead trainer.


Photo from Animal Planet/Warner Bros. Discovery shows animal expert Victoria Schade interacting with dogs on the set of
Schade, a dog trainer and novelist, has been working with the Animal Planet show for 19 years and a protracted serving member of the “Puppy Bowl” team. AP

“If you happen to’re seeing the puppy looking up on the camera, I’m typically right there with the treat,” she says. “It’s numerous treats and funny noises. And that does the trick.”

This yr, Schade is stepping out from the sidelines and joining Schachner on camera for an hour-long pre-game kickoff show, which encompasses a doggie mix and a draft. Other show highlights include segments with Dan Smyers, from superstar country duo Dan + Shay, and Kansas City Chiefs defensive tackle Derrick Nnadi.

Schade has developed some very special animal-related skills through the years, including anticipating when considered one of the players needs to alleviate itself.

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“One in every of my ‘Puppy Bowl’ skills is reading butts. So I do know when a puppy goes to go to the toilet and I’ll typically say like, ‘Be careful within the 20-yard-line, we’re going to have a deposit’ and everybody’s able to go together with that cleanup.”

The “Puppy Bowl” made its debut as counter-programming to the Super Bowl in 2005. Dogs rating touchdowns on a gridiron carpet once they cross the goal line — any goal line — with a toy of their mouth.

The show is de facto just an excuse to spend time watching lovely, clumsy pups play with chew toys, wag their tails furiously and lick the camera. A deeper reason is to encourage animal adoption.

In line with the ASPCA, roughly 390,000 shelter dogs are euthanized annually and a couple of million shelter dogs are adopted.

Many of the puppies are frequently adopted by airtime, because the show was filmed in the autumn. But the purpose is to indicate that animals similar to those on the show will be found at any shelter at any time.

This yr’s three-hour television event this yr will feature 142 rescue puppies from 80 shelters across 40 states — and one from Nicaragua, a Chihuahua-German shepherd. There will probably be 11 special needs dogs.

“That’s essentially the most amount we’ve ever had,” says Schachner. “Look out for Jolene, who’s a pitbull mix that’s in a wheelchair. Look out for a three-legged Boston terrier from Recent York City. And my personal favorite, is Sprinkle, who’s a blind and deaf Aussie. So it’s just incredible to look at them play.”

The inaugural “Puppy Bowl” was watched by nearly 6 million viewers. Last yr, 12.6 million viewers tuned in. Compared, this yr’s Golden Globes attracted 9.3 million.

Practical advice for raising puppies

Schade, whose first book was “ Bonding With Your Dog ” and who then pivoted to writing pet-oriented novels, like “Life on the Leash” and “Dog Friendly,” is a wealth of data about our four-legged friends.

She advises dog owners to learn to read the body language of their pet, to try to grasp what they’re attempting to say. Like tail-wagging — how tight? And where is the tail positioned?

Schade is a giant advocate for positive reinforcement and science-based training, not the so-called alpha dog approach, which uses intimidation or force.

“There’s no should be the alpha, which has been debunked anyway. You’re your dog’s ally. You’re their friend. You’re their No. 1. And it’s a relationship based in compassion and understanding.”

Which means load up on treats. She advocates keeping them in your pocket and consistently using them as rewards for good behavior, especially when potty training.

“I cannot stress it enough: If you think you’re treating enough, treat more because, especially during puppyhood, it’s such a critical learning period and each interaction is a probability to show something.”

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If you happen to tune into the “Puppy Bowl” on Sunday, you’ll likely see a key person’s influence — even in the event you don’t actually see her.

Victoria Schade is a dog trainer and novelist who’s the show’s lead puppy trainer and wrangler. She’s the one ensuring the shelter pups have a conflict-free contest and that they’re captured at their most endearing — all from off-camera.

It’s Schade who gets the puppies to look up in the course of the “The Star-Spangled Banner” or run through a tunnel to get to the sphere for the starting lineups. She’s looking out for possible conflicts or nervous dogs.


Photo from Animal Planet/Warner Bros. Discovery shows animal expert Victoria Schade interacting with dogs on the set of
Schade’s responsibilities include getting the puppies to look up in the course of the “The Star-Spangled Banner” and undergo a tunnel to get to the sphere for the starting lineups. AP

“My responsibilities include ensuring puppy happiness and safety during gameplay,” she says. “So if there’s any moment where a puppy looks like they’re overwhelmed or they simply need a break, I’ll step out and provides them slightly break on the sideline.”

Schade has been working with the doggies on the Animal Planet show for 19 years and is believed to be the longest serving member of the “Puppy Bowl” crew. She also works the kitten halftime show and calls filming each her favorite week of the yr.

“I believe she is one of the vital dedicated, hardest working people on the market within the business,” says “Puppy Bowl” referee Dan Schachner, now in his 14th yr. “She doesn’t ever seem to expire of energy. She never says no to a request and there’s all the time brightness and sunshine from her with every step.”

Schade has coached lots of of dogs through the years but never adopted one from the show — until now. She took home Boris — known on the show as Mr. Pickles — from Dallas Dog rescue. “I saw star quality. So this was the yr,” she says.

Treats and funny noises

Early on, Schade was liable for recruiting and choosing the puppies, a task now that leans on animal rescue groups and shelters throughout the country. Today, she’s the lead trainer.


Photo from Animal Planet/Warner Bros. Discovery shows animal expert Victoria Schade interacting with dogs on the set of
Schade, a dog trainer and novelist, has been working with the Animal Planet show for 19 years and a protracted serving member of the “Puppy Bowl” team. AP

“If you happen to’re seeing the puppy looking up on the camera, I’m typically right there with the treat,” she says. “It’s numerous treats and funny noises. And that does the trick.”

This yr, Schade is stepping out from the sidelines and joining Schachner on camera for an hour-long pre-game kickoff show, which encompasses a doggie mix and a draft. Other show highlights include segments with Dan Smyers, from superstar country duo Dan + Shay, and Kansas City Chiefs defensive tackle Derrick Nnadi.

Schade has developed some very special animal-related skills through the years, including anticipating when considered one of the players needs to alleviate itself.

Sustain with today’s most significant news

Not sleep on the very latest with Evening Update.

Thanks for signing up!

“One in every of my ‘Puppy Bowl’ skills is reading butts. So I do know when a puppy goes to go to the toilet and I’ll typically say like, ‘Be careful within the 20-yard-line, we’re going to have a deposit’ and everybody’s able to go together with that cleanup.”

The “Puppy Bowl” made its debut as counter-programming to the Super Bowl in 2005. Dogs rating touchdowns on a gridiron carpet once they cross the goal line — any goal line — with a toy of their mouth.

The show is de facto just an excuse to spend time watching lovely, clumsy pups play with chew toys, wag their tails furiously and lick the camera. A deeper reason is to encourage animal adoption.

In line with the ASPCA, roughly 390,000 shelter dogs are euthanized annually and a couple of million shelter dogs are adopted.

Many of the puppies are frequently adopted by airtime, because the show was filmed in the autumn. But the purpose is to indicate that animals similar to those on the show will be found at any shelter at any time.

This yr’s three-hour television event this yr will feature 142 rescue puppies from 80 shelters across 40 states — and one from Nicaragua, a Chihuahua-German shepherd. There will probably be 11 special needs dogs.

“That’s essentially the most amount we’ve ever had,” says Schachner. “Look out for Jolene, who’s a pitbull mix that’s in a wheelchair. Look out for a three-legged Boston terrier from Recent York City. And my personal favorite, is Sprinkle, who’s a blind and deaf Aussie. So it’s just incredible to look at them play.”

The inaugural “Puppy Bowl” was watched by nearly 6 million viewers. Last yr, 12.6 million viewers tuned in. Compared, this yr’s Golden Globes attracted 9.3 million.

Practical advice for raising puppies

Schade, whose first book was “ Bonding With Your Dog ” and who then pivoted to writing pet-oriented novels, like “Life on the Leash” and “Dog Friendly,” is a wealth of data about our four-legged friends.

She advises dog owners to learn to read the body language of their pet, to try to grasp what they’re attempting to say. Like tail-wagging — how tight? And where is the tail positioned?

Schade is a giant advocate for positive reinforcement and science-based training, not the so-called alpha dog approach, which uses intimidation or force.

“There’s no should be the alpha, which has been debunked anyway. You’re your dog’s ally. You’re their friend. You’re their No. 1. And it’s a relationship based in compassion and understanding.”

Which means load up on treats. She advocates keeping them in your pocket and consistently using them as rewards for good behavior, especially when potty training.

“I cannot stress it enough: If you think you’re treating enough, treat more because, especially during puppyhood, it’s such a critical learning period and each interaction is a probability to show something.”

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