McDonald’s is adding its McPlant burger and nuggets to menus in Germany.
Source: McDonald’s
McDonald’s is expanding its McPlant line with one other Beyond Meat item.
The fast-food giant announced Wednesday that customers in Germany will find a way to order meat-free McPlant Nuggets starting Feb. 22. McDonald’s, which has greater than 1,400 locations in Germany, can be adding the McPlant burger to the country’s menu.
The launch comes just days before the two-year anniversary of the businesses announcing their three-year deal for Beyond to develop into the popular patty supplier for McDonald’s McPlant burger. Since then, the meatless burger has been permanently added to menus in the UK, Ireland, Austria, the Netherlands and now Germany.
McDonald’s and Beyond worked together to create the brand new meatless nuggets and tested them in nine restaurants in Stuttgart in August. The nuggets are comprised of peas, corn, wheat and tempura breading. Beyond has had a chicken substitute available in restaurants since mid-2021, when the corporate rolled out its revamped recipe.
However it looks unlikely at this point that U.S. customers will get the prospect to try the brand new McPlant Nuggets for themselves at the corporate’s roughly 14,000 domestic locations. McDonald’s and Beyond ended their U.S. test of the McPlant burger in 2022 and have not announced any plans for extra testing or a nationwide launch. BTIG analyst Peter Saleh wrote in a research note last June that the sales were disappointing.
Rival Chick-fil-A announced last week it’s testing a cauliflower version of its chicken sandwich because it seeks to appeal to health-conscious customers.
Shares of Beyond have shed nearly three-quarters of their value over the past yr, dragging its market value right down to $1.08 billion. Wall Street has develop into skeptical of the corporate’s long-term growth opportunities as grocery and restaurant sales lag. In October, Beyond said it might lay off roughly a fifth of its workforce.
Nevertheless, Beyond’s stock, which has experienced volatility ever since its public market debut in 2019, closed Wednesday up 11% prior to the announcement. The corporate is anticipated to report its fourth-quarter results on Feb. 23 after the bell.
