Not even the Hamburglar could make off with this bad boy.
McDonald’s CEO Chris Kempczinski has flipped details on the fast-food chain’s months-long teased mega burger, known now because the Big Arch.
It is 2 patties, three layers of white cheddar melted cheese, a latest special, “tangy” sauce, crispy onions, slivered onions, lettuce and pickles on a brioche bun with multi-colored seeds.
The burger intends to be a “quintessential McDonald’s burger with a twist on our iconic, familiar flavors,” he said on an earnings call addressing overpricing and tanking sales Monday.
The Big Arch burger is being tested in three international markets, two of that are already known. Since late June, the burger was available for “lucky” patrons at select Canadian locations in Alberta and Ontario.
A Big Arch meal that features french fries and a drink rings up at $12.59 in Canada, or $9 stateside, in line with media reports.
It’s also being tested in Portugal, where one fan begged online that the yellow-boxed burger — it comes unlabeled in Canada, says one TikTokker — be introduced within the US.
McDonald’s will see the way it does first “before scaling more broadly internationally.”
Together with introducing a latest burger behemoth, McDonald’s can also be specializing in low-cost eats to lure back customers skittish over inflated prices.
Together with recently implemented $5 meal options, some customers have suggested that the 2016 discontinued, cost-efficient snack wraps may even return soon.
“You’re seeing that the patron is eating at home more often, you’re seeing more deal-seeking from the patron,” CEO Kempczinski said, adding that the war in Israel and Gaza has also played a negative role on profits.
“I might indicate consumer sentiment in most of our major markets stays low.”
But value offerings are only one piece of the puzzle, and eye-opening goodies just like the Big Arch are one other piece, in line with Kempczinski.
“It’s ensuring that as we’re facing definitely a tougher environment than even what we anticipated last yr that we’ve got that value offering,” he said. “But we’re also using the opposite things which can be at our disposal to get this business back to where we comprehend it needs to be performing.”
Last winter, McDonald’s also began testing a fellow supersized burger — a double Big Mac with 4 patties that gave a Post reporter a tummy ache despite lovin’ it.
