No lie, the daddy of raucous daytime TV is launching a recent enterprise.
Maury Povich — the famed host of “Maury,” known for his iconic catchphrase “You usually are not the daddy” — is bringing his paternity stunt to viewers’ homes.
The TV personality, 84, has developed his own line of at-home paternity tests, aptly called “The Results Are In,” which feature all of the crucial tools to take a DNA sample that may then be sent to a diagnostics center.
“I’ve seen firsthand how DNA testing can change lives and convey families together,” Povich told TMZ in an announcement. “With ‘The Results Are In,’ we’re making it easier and cheaper than ever before for people to get the answers they need.”
Unlike his show, there’s no funny business — the corporate guarantees complete confidentiality and a 99.99% accuracy rate with results, which arrive in only two to a few business days.
The Post has reached out to representatives of Povich for comment.
Povich, who retired from daytime TV last yr, previously told The Post that the recognition of his infamous catchphrase has stunned him.
“Who would have thought that in the case of slogans and monikers that, ‘You might be not the daddy/You are the daddy’ … would develop into part of popular culture?” Povich told The Post last yr.
“The memes that folks have used … I’ve seen postcards that say, ‘And Joseph, you might be not the daddy!’ in the case of Christmas cards,” he added. “It just goes on and on.”
Povich was a TV fixture for a long time.
Formerly the host of the news program “A Current Affair” (1986-1990), he went on to be the face of the daytime show “Maury” (1991-2022).
