It’s hard to imagine, however the designer who propagates playful pinks and beautiful lilacs wore only black in her twenties.
That’s right, pastel-loving LoveShackFancy founder and artistic director Rebecca Hessel Cohen once rocked Latest York’s unofficial color.
“Seriously, from head to toe,” she tells Alexa. “And while I used to be all the time super feminine, my uniform was a black mini-skirt with a blazer and sky-high heels.”
It wasn’t until Cohen had her first daughter that she fell head over heels for what she calls “pinks, florals and fantasy.” Her flirty dresses, ruffled skirts and girly tops in whimsical prints quickly became a favourite of celebs like Jennifer Lopez, Paris Hilton, Nicky Hilton Rothschild, Eiza Gonzalez, Emma Roberts and Sofia Richie. The life-style brand’s unabashedly pretty aesthetic is even used as an adjective.
“I like literally all the pieces,” model Leni Klum told Alexa on the LoveShackFancy fashion show in September.
Yet it’s not only dusty rose that appears romantic in LoveShack land. Hessel Cohen has introduced “Noir Nights,” a monochromatic assortment of LBDs and uptown suiting within the darkest of hues, with a number of ivory items for contrast. Seems jet gowns and inky tiered tulle minis look just as dreamy as blush ones.
“In honor of my twenty-year-old self and our girls, with a little bit of edge, it felt so right to supply all these gorgeous black styles this season,” explains the designer. “Obviously, dancing and dressing up are at the center of who we’re. In light of that, we were inspired to create a set you would dress up and exit in from NY to Paris, LA, and Miami, wherever our girl finds herself.”
The pieces are go-with-everything black, but they’re anything but basic. Hessel Cohen embellishes them together with her signature “tulles, vintage-inspired laces, shimmer, sequins, paillettes, crystals, and delightful jewels.” As for texture, there are soft velvets, sleek faux leathers and nubby tweeds.
Here’s a take a look at the dusk-to-dawn finery.