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Home Lifestyle

JM Smucker becomes latest food manufacturer to remove artificial colours from popular brands

INBV News by INBV News
June 28, 2025
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JM Smucker becomes latest food manufacturer to remove artificial colours from popular brands
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The J.M. Smucker Co. joined a growing list of food giants which might be pledging to eliminate FD&C artificial dyes from its products inside the subsequent two years, aligning with the Trump administration’s goals of removing artificial colours from the nation’s food supply.

Smucker’s said this commitment, announced Friday, will affect its sugar-free fruit spreads and ice cream toppings in addition to certain products from its Hostess brand portfolio.

The corporate also said it’s working with its distribution partners to now not sell products with FD&C colours to K-12 schools by the 2026 – 2027 school yr.

Smucker’s, whose family of brands includes Folgers, Dunkin’, Café Bustelo, Jif, Uncrustables, Smucker’s and Hostess, said most of its consumer foods are already freed from FD&C colours, including a majority of its products currently available to K-12 schools.

The corporate has previously removed high-fructose corn syrup from its Uncrustables sandwiches and introduced fruit spreads featuring ingredients from all natural sources in addition to reduced sugar options.

“Our commitment to remove FD&C colours from our sugar-free fruit spreads, ice cream toppings, and sweet baked goods products represents the most recent example of our desire to evolve and our ability to proceed to innovate to deliver on the expectations of our consumers,” J.M. Smucker CEO Mark Smucker said. 

The artifical dyes are often called FD&C colours and labeled as such on packages since the color additive is approved by the FDA to be used in food, drugs, and cosmetics.

The J.M. Smucker Co. is the most recent food giant to remove artificial dyes from its products. Bloomberg News

They’re subject to a strict system of approval under the Federal Food, Drug, and Cosmetic Act (FD&C Act).

Last week, General Mills and Kraft Heinz issued their very own commitments to remove all artificial dyes from their respective U.S. portfolios by the tip of 2027.

PepsiCo CEO Ramon Laguarta said during an April 24 conference call that the corporate will reduce artificial ingredients and has already begun doing so, while McCormick, which manufactures and distributes spices, seasoning mixes, condiments and other flavoring products, told analysts during its earnings call in March that it has been working with restaurants and foodmakers to reformulate products to remove certain ingredients like food dyes.

Earlier this yr, the Food and Drug Administration (FDA) announced plans to launch a stronger review process for food chemicals already available on the market to make sure the nation’s food supply is more transparent and ensure the security of chemicals in food.

Sugar-free fruit spreads and ice cream toppings can be affected, though certain dyes in other products will still be in use, approved by the FDA. AP

Health and Human Services Secretary Robert F. Kennedy Jr. previously said that “some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent” for too long.

He also claimed that these “poisonous compounds offer no dietary profit and pose real, measurable dangers to our kids’s health and development.”

Kennedy and the FDA announced in April a series of recent measures to phase out all petroleum-based synthetic dyes from the nation’s food supply.

The corporate plans to remove the dyes from its products inside the subsequent two years. Getty Images

Kennedy noted that this effort would wish voluntary support from food manufacturers, but that the “industry has voluntarily agreed” to achieve this.

The FDA has approved seven certified color additives to be used in food, six of which were approved by 1931.

Now, it’s working with the industry to eliminate FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1 and FD&C Blue No. 2 from the food supply by 2027. 

The FDA in January revoked the authorization for the usage of Red No. 3, also often called erythrosine, in food and ingested drugs over concerns that it has been shown to cause cancer in animals.  

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The J.M. Smucker Co. joined a growing list of food giants which might be pledging to eliminate FD&C artificial dyes from its products inside the subsequent two years, aligning with the Trump administration’s goals of removing artificial colours from the nation’s food supply.

Smucker’s said this commitment, announced Friday, will affect its sugar-free fruit spreads and ice cream toppings in addition to certain products from its Hostess brand portfolio.

The corporate also said it’s working with its distribution partners to now not sell products with FD&C colours to K-12 schools by the 2026 – 2027 school yr.

Smucker’s, whose family of brands includes Folgers, Dunkin’, Café Bustelo, Jif, Uncrustables, Smucker’s and Hostess, said most of its consumer foods are already freed from FD&C colours, including a majority of its products currently available to K-12 schools.

The corporate has previously removed high-fructose corn syrup from its Uncrustables sandwiches and introduced fruit spreads featuring ingredients from all natural sources in addition to reduced sugar options.

“Our commitment to remove FD&C colours from our sugar-free fruit spreads, ice cream toppings, and sweet baked goods products represents the most recent example of our desire to evolve and our ability to proceed to innovate to deliver on the expectations of our consumers,” J.M. Smucker CEO Mark Smucker said. 

The artifical dyes are often called FD&C colours and labeled as such on packages since the color additive is approved by the FDA to be used in food, drugs, and cosmetics.

The J.M. Smucker Co. is the most recent food giant to remove artificial dyes from its products. Bloomberg News

They’re subject to a strict system of approval under the Federal Food, Drug, and Cosmetic Act (FD&C Act).

Last week, General Mills and Kraft Heinz issued their very own commitments to remove all artificial dyes from their respective U.S. portfolios by the tip of 2027.

PepsiCo CEO Ramon Laguarta said during an April 24 conference call that the corporate will reduce artificial ingredients and has already begun doing so, while McCormick, which manufactures and distributes spices, seasoning mixes, condiments and other flavoring products, told analysts during its earnings call in March that it has been working with restaurants and foodmakers to reformulate products to remove certain ingredients like food dyes.

Earlier this yr, the Food and Drug Administration (FDA) announced plans to launch a stronger review process for food chemicals already available on the market to make sure the nation’s food supply is more transparent and ensure the security of chemicals in food.

Sugar-free fruit spreads and ice cream toppings can be affected, though certain dyes in other products will still be in use, approved by the FDA. AP

Health and Human Services Secretary Robert F. Kennedy Jr. previously said that “some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent” for too long.

He also claimed that these “poisonous compounds offer no dietary profit and pose real, measurable dangers to our kids’s health and development.”

Kennedy and the FDA announced in April a series of recent measures to phase out all petroleum-based synthetic dyes from the nation’s food supply.

The corporate plans to remove the dyes from its products inside the subsequent two years. Getty Images

Kennedy noted that this effort would wish voluntary support from food manufacturers, but that the “industry has voluntarily agreed” to achieve this.

The FDA has approved seven certified color additives to be used in food, six of which were approved by 1931.

Now, it’s working with the industry to eliminate FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1 and FD&C Blue No. 2 from the food supply by 2027. 

The FDA in January revoked the authorization for the usage of Red No. 3, also often called erythrosine, in food and ingested drugs over concerns that it has been shown to cause cancer in animals.  

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