Meta-owned Instagram plans to release a text-based app that may compete with Twitter and should debut as soon as next month, Bloomberg News reported on Friday, citing people acquainted with the matter.
The Facebook parent is testing the product with influencers and a few creators, in accordance with the report.
The corporate didn’t immediately reply to a Reuters request for comment.
Mark Zuckerberg’s Meta has been contacting talent agencies and celebrities to gauge their interest in trying an early version of the app, which can be integrated with Instagram, said Alex Heath, reporter on the Verge, in a newsletter.
“The decentralized app is built on the back of Instagram but can be compatible with another apps like Mastodon,” in accordance with a newsletter by Lia Haberman, who teaches social and influencer marketing at UCLA in California.
