Have you ever ever wondered why certain colours are synonymous with specific brand logos and why we immediately recognize the bluebird?
No? Hmm…
Well, possibly you’ve noticed that among the most recognizable logos on this planet are all blue.
Think Facebook, LinkedIn, Skype, and Telegram… to call just a few.
*Nods slowly as you realize just what number of rattling logos are actually, blue*
Well, seems it’s all to do with ~psychology~. OOooOooOooO
Recent research by print company Solopress has revealed the best-performing colours for business logos throughout the food, drink, fashion, finance, and tech industries in addition to the psychology behind how color can impact our purchasing decisions.
Black and blue dominate 53% of logos within the tech industry
The primary interesting tidbit to come back out of the study is that black and blue logos dominate the tech industry, accounting for 53% of the whole best-performing brand logos on this planet.
Blue, specifically, is usually used for social media apps and is utilized by 30% of the best-performing tech corporations.
But why’s that, you ask? Surely they’d want to distinguish themselves, right?
Neuromarketing expert, Katie Hart explains, “Interestingly, the colour blue is now often related to communication too, which can derive from these feelings of safety and security.”
She then goes on to say that tiny changes to the precise shade of blue could make all of the difference too.
“Actually, Google modified the particular shade of blue they use for his or her links when a search comes as much as a more ‘reddish’ blue. Did you notice it had modified? No? Well, they attribute that change alone as contributing a further $200m of promoting revenue per yr. Per yr! And most of the people didn’t even consciously notice that it had modified,” she says.
Sarcastically, the colour blue also calms us down, reduces our impulsive tendencies, and lowers our heart rate (all things I personally don’t associate with social media apps, but hey everyone’s different!)
Red and pink dominate foods and drinks
On the flip side, red and pink are the favourite colours of the foods and drinks industries, accounting for 41% of the food industry and 29% of the drink industry.
Hart comments, “Longer wavelength colours, like red, are known to have a stimulating effect on recipients. They arouse us and drive us into motion. At some levels, red colours increase our appetite, heart rate, and even blood pressure, making us act faster, be more impulsive and potentially eat more.”
Are you able to see now why that is such a well-liked color to make use of within the foods and drinks industries, particularly fast food chains?
Nom, nom, nom…
Neuromarketing and color psychology affects the way in which we expect and behave
As you may see, all this behind-the-scenes neuromarketing and color psychology really does have a big impact on the way in which we behave, communicate, think, feel, and devour.
Ultimately, it also affects our purchasing habits too.
And maybe the scariest part is, color affects us subconsciously, based on Hart, meaning we’re not truly aware of the facility it has over us. We’ve got no control over it by any means.
Food for thought…
