Nora and Scott chat with Mike Kirban, the co-founder and CEO of Vita Coco, the world’s largest coconut water company. Mike reveals how Vita Coco won the coconut water wars, and shares marketing strategies and tips on how to connect with consumers in an authentic way. Plus: Why he rejected an acquisition offer from Pepsi and kept Vita Coco independent.
#vitacoco #drinks #coconutwater
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Full transcripts for all Business Casual episodes available at
0:30 Intro
9:00 The start of Vita Coco
15:00 How to maintain momentum
16:30 The scrappy start of Vita Coco
24:00 Out-hustling Pepsi
30:00 Quiz
40:00 Credits
How Vita Coco Out-Hustled the Competition
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