Norway has had massive success with EV adoption — 82% of latest cars sold within the country in 2023 were electric, in accordance with the Norwegian Road Federation. This high adoption rate might be attributed to the generous subsidies the Scandinavian country has offered to electric vehicle owners in addition to its investment in charging infrastructure.
Tesla’s sales within the country may represent only a sliver of the 1.8 million vehicles the corporate delivered globally last 12 months, but its importance to the EV maker goes beyond revenue. Tesla’s early foothold there has made Norway a pivotal proving ground for the corporate and a national model for electric vehicle transition. Because of this, Tesla CEO Elon Musk has taken quite a lot of trips to the small Nordic country and has often praised its support for the technology change.
Norwegians were the primary European customers to receive deliveries of the Tesla Model S in 2013. In April of 2014, Tesla broke Norway’s record for many monthly sales of a single model, electric or gas, with its Model S. Today, the top-selling model is Tesla’s Model Y. Tesla accounted for about 20% of all vehicles sold within the country last 12 months, in accordance with Norwegian Road Federation.
But with competition from other EV automakers including Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla in the longer term.
CNBC traveled to Norway to fulfill with local people, government officials and experts to learn how Tesla has turn into so successful within the Scandinavian country. Watch the video for the total story.
