Bernie Moreno, Republican U.S. Senate candidate from Ohio, attends a campaign event in Holland, Ohio, on Saturday, October 26, 2024. Moreno is running against Sen. Sherrod Brown, D-Ohio.Â
Tom Williams | Cq-roll Call, Inc. | Getty Images
Prior to announcing his Senate candidacy in April 2023, Bernie Moreno was a political no name. A former automotive salesman within the Cleveland area, his only prior experience in politics was a losing bid for Ohio’s other Senate seat in 2022.
Moreno has since achieved the once unthinkable.Â
On Nov. 5, as a part of the election that swept Donald Trump back into the White House, Moreno defeated Democratic incumbent Senator Sherrod Brown, who was first elected to the House in 1992, before winning his Senate seat in 2006 and chairing the powerful Banking Committee since 2021.
Moreno’s rise from unsung Ohio businessman to distinguished political leader was no accident. His campaign was backed by $40 million from the cryptocurrency industry as a part of a highly targeted effort to get friendly candidates elected and, perhaps more importantly, its critics removed. Moreno’s victory was one in every of the Senate seats Republicans flipped to take control of the chamber. Â
In total, crypto-related PACs and other groups tied to the industry reeled in over $245 million, in accordance with Federal Election Commission data. Crypto accounted for nearly half of all corporate dollars that flowed into the election, in accordance with nonprofit watchdog Public Citizen. Advocacy group Stand With Crypto Alliance, which Coinbase launched last 12 months, developed a grading system for House and Senate races across the country as a approach to help determine where money needs to be spent.
Crypto execs, investors and evangelists saw the election as existential to an industry that spent the past 4 years concurrently attempting to grow up while being repeatedly beaten down. Nearly 300 pro-crypto lawmakers will take seats within the House and Senate, in accordance with Stand With Crypto, giving the sector unprecedented influence over the legislative agenda.
The crypto political lobby worked so well this cycle since it made something complicated, like campaign finance, easy: Raise a ton of money from a handful of donors and buy ad space in battleground states to either support candidates who back crypto or smear the candidates who don’t. It also required pondering of candidates as a little bit of a binary: They were either with the industry or against it.
Crypto corporations and their executives mobilized rapidly, and so they successfully found out easy methods to deploy their money through a complicated ad machine across the country. Additionally they took cues from what big tech got incorrect. Somewhat than spending a whole bunch of hundreds of thousands of dollars on lobbying legislators post-election, the crypto industry invested in targeting their opponents ahead of the election in order that they would not should cope with them in any respect the following few years.

For over a 12 months, Moreno was grilled by Silicon Valley heavy hitters like Marc Andreessen, Ben Horowitz and David Sacks about blockchain technology, digital asset policy and the shifting terrain of worldwide finance.
“They didn’t just jump in head first,” Moreno said, describing the scores of meetings that stretched back to his run in the first. “We had to construct a variety of trust.”
Moreno also met with Coinbase co-founders Brian Armstrong and Fred Ehrsam in addition to policy chief Faryar Shirzad. Armstrong and Ehrsam didn’t reply to CNBC’s request, through Coinbase, for comment concerning the meetings.
Coinbase is the biggest digital asset exchange within the U.S. and has been battling the Securities and Exchange Commission in court for over a 12 months. The corporate was the crypto kingmaker within the 2024 cycle, giving greater than $75 million to a brilliant PAC called Fairshake. It was one in every of the highest spending committees of any industry this cycle and exclusively gave to pro-crypto candidates running for Congress. Fairshake’s candidates won virtually every race that it funded in the final election.
“Being anti-crypto is just bad politics,” Coinbase’s Armstrong wrote on X following Moreno’s victory.Â
As the worth of bitcoin has multiplied by about sixfold up to now 4 years, SEC Chairman Gary Gensler has taken major crypto players like Coinbase and Ripple to court for allegedly selling unregistered securities and has avoided working with corporations to develop recent specialized regulations.
Meanwhile, Sen. Brown sided with the expressly anti-crypto Sen. Elizabeth Warren, D-Mass., in targeting crypto for allegedly funding terrorist organizations, including Hamas. Brown became more vocal in calling for crackdowns of the industry after the failure of crypto exchange FTX in late 2022.Â
As FTX was spiraling out of business, Brown on Nov. 10 retweeted a post from the Senate Banking Committee calling the event “a loud warning bell that cryptocurrencies can fail” and may “have a ripple effect on consumers and other parts of our economic system.”
The bipartisan Fairshake won all but three races in the final election, spending big on Republicans and Democrats gunning for key seats. Protect Progress, a PAC affiliated with Fairshake, gave greater than $10 million apiece to Democratic candidates for the Senate in Arizona and Michigan. Each won. Defend American Jobs, one other one in every of Fairshake’s affiliated PACs, spent greater than $3 million to support Republican Jim Justice in West Virginia, who will take the previous seat of Democratic Sen. Joe Manchin when the brand new session gets underway in 2025.
In California, Democratic Rep. Katie Porter lost a Senate primary after Fairshake spent greater than $10 million on ads against her.Â
“I used to be, like, ‘What the heck is Fairshake?'” Porter told The Recent Yorker.

How tech bros made their pick
Those vetting Moreno wanted to know what he would do in another way than the present administration and regulatory regime, the senator-elect told CNBC in an interview.
“These are individuals who know easy methods to vet investments, know easy methods to vet people and so they took that very same discipline” with me, Moreno said.
It helped that he’d built a blockchain startup, an organization called Champ Titles that digitizes automobile ticketing and registration.
“What they didn’t want was to place time, effort and energy behind anyone who, at the top, can be a disappointment,” Moreno said.
A spokesperson for Andreessen and Horowitz, who’re co-founders of a enterprise firm bearing their names, declined to comment. Sacks, founding father of Craft Ventures, didn’t reply to CNBC’s request for an interview.
Coinbase’s Shirzad met Moreno over breakfast in Washington within the spring. Moreno wasn’t an authority on the small print of the policy issues he’d be pursuing but had a transparent understanding of crypto technology and the way it could possibly be applied, Shirzad told CNBC in an interview.Â
“It was a extremely great meeting of minds between me as a policy guy and him as sort of a business guy that saw the potential of the technology,” Shirzad said.Â
Moreno was out of money after spending all he had on a troublesome and expensive primary, said David McIntosh, an early backer of Moreno’s Senate bid and president of the Club for Growth, a conservative organization that focuses on American economic issues. Fairshake played a vital role for Moreno’s campaign starting in the summertime, McIntosh said.Â
Moreno’s victory over Brown “sent a extremely strong signal to Washington that the voters are going to support candidates who’re pro-blockchain,” McIntosh said.
McIntosh noted that the Club for Growth spent $6.5 million to assist Moreno with promoting in the first through its different super PACs, including the Bitcoin Freedom Fund.
Brown’s office didn’t reply to multiple requests for comment.
Brown told Politico he hasn’t ruled out running for Vice President-elect JD Vance’s open Senate seat in Ohio, which can be filled by special election in 2026.
Moreno benefited from branding himself because the “change” candidate while Brown “became a defender of the establishment,” Shirzad said.
“Crypto thematically is a change issue,” Shirzad said. “It appeals to not only a younger demographic, however it also appeals to voters who want to alter.”
Fairshake declined to comment on whether it might spend to dam one other Brown Senate run, however the super PAC has already raised $78 million for the 2026 midterms.
“We stuck to our core strategy from Day 1, supported pro-crypto candidates and opposed those that played politics with jobs and innovation, and won,” Fairshake told CNBC in a press release.

‘Most professional-crypto Congress ever’
The past two election cycles featured spending from the now-bankrupt crypto exchange FTX and its founder Sam Bankman-Fried, who was sentenced to 25 years in prison in March for stealing greater than $8 billion value of customer money through FTX.Â
This 12 months’s contributor list was more robust but saw large sums of funding come from corporations which have been at odds with SEC Chair Gensler for years. That features Coinbase and blockchain giant Ripple Labs. Distinguished enterprise fund Andreessen Horowitz, which has a big portfolio of crypto corporations, was one in every of the opposite primary contributors.
Plenty of crypto’s big names also gave significantly in 2024.Â
FEC filings show Cameron and Tyler Winklevoss were amongst the biggest individual crypto donors this election cycle, giving a combined $10.1 million. Top executives from Ripple contributed hundreds of thousands, led by billionaire founder Chris Larsen, who gave around $12 million this cycle.
Coinbase CEO Armstrong gave over $1.3 million to a combination of PACs including Fairshake and JD Vance for Senate Inc. He also gave on to Democrats and Republicans running for House and Senate seats. Coinbase Chief Legal Officer Paul Grewal attended a minimum of two Trump fundraisers, including one in Nashville, Tennessee, on the sidelines of the largest bitcoin event of the 12 months.
Kraken Chairman Jesse Powell donated over $1 million to the Trump campaign.
Other individual crypto contributors include ex-Bitfinex strategy chief Phil Potter (over $1.6 million), Multicoin Capital’s Kyle Samani ($878,600), Paradigm co-founder Fred Ehrsam ($735,400), Union Square Ventures partner Fred Wilson ($1,4 million), Paxos CEO Charles Cascarilla ($198,500), BitGo CEO Mike Belshe ($119,825), Solana co-founder Anatoly Yakovenko ($67,100), and Xapo Bank founder Wences Casares ($374,899).
This week, Armstrong reportedly met with the president-elect to debate appointments. Inside a day, conversations swirled concerning the potential for the White House’s first crypto czar. By the top of the week, SEC Chair and longtime crypto foe Gensler, whose term doesn’t expire until June 2026, announced he was retiring on inauguration day.
One in every of Trump’s guarantees to his crypto fans on the campaign was that he would fire the SEC head and select crypto-friendly regulators if elected. Gensler can have taken a have a look at the pressure that faces him across Washington and decided it just wasn’t value attempting to stick it out.
“Welcome to America’s most pro-crypto Congress ever,” Armstrong wrote on X on Nov. 5.
