The tech world experienced a costly and highly consequential wake-up call this week with the revelation that Chinese newcomer DeepSeek had developed a complicated AI model requiring just tens of millions — quite than billions — of dollars in development costs.
Despite concerns about DeepSeek security and that it possibly copied rival ChatGPT, the news sent US AI leaders reeling, causing them to lose greater than $1 trillion in total market value — including nearly $600 billion from chip king Nvidia alone.
The DeepSeek news also raised the likelihood that the prevailing model of AI investment and development might soon be ready for a rethink.
Indeed, quite than a bastion of small-scale disrupters and entrepreneurs, the overwhelming majority of AI funding comes from tech giants akin to Microsoft, Alphabet and Meta.
It’s the “tech-industrial complex” former President Joe Biden warned in his farewell address last week, lorded over by an emerging oligarchy that he believes has grown so powerful it threatens basic institutions and maybe even democracy itself.
Today’s Web is dominated by giant technology corporations like Google, Facebook, Apple, Microsoft, and Amazon.
Taken together, these digital conglomerates are price $12 trillion, lording over the US stock market, and earning the moniker “The Magnificent Seven.”
And whilst DeepSeek threatens to upend their reign, “The Magnificent Seven” has staked much of their fortunes’ future on AI. Should we be nervous?
“If Big Tech continues to dominate the AI era, we risk [cultivating a culture] where users are products and their data is the most beneficial commodity,” says Tom Serres, co-founder of Nautilus Asset Management, referring to Big Tech’s insatiable appetite for data, which it uses to focus on ads at users.
AI may seem like on the forefront of innovation and opportunity, but it surely is generally funded by nation-scale investments from legacy tech giants.
Microsoft recently announced that it can spend $80 billion on AI data centers this yr, greater than the UK’s entire defense budget. It has also invested billions in OpenAI, maker of ChatGPT.
Over at Google, Demis Hassabis, CEO of Google’s AI-focused DeepMind division said the corporate will spend greater than $100 billion to develop AI technology. Amazon is developing its own AI chips and has already invested $8 billion into ChatGPT competitor Anthropic while funneling billions into its own data center buildout.
Facebook owner Meta recently projected that it will invest $35-40 billion in AI and its metaverse arm Reality Labs, including billions on chips made by Nvidia.
Apple’s spending spree saw it acquire DarwinAI, WaveOne, and dozens of other corporations prior to now few years. Elon Musk said that any company that doesn’t spend a minimum of $10 billion a yr on AI like Tesla won’t give you the option to compete.
Big Tech even got a lift from the brand new Trump administration, which announced a $500 billion AI “moonshot” initiative backed by several of those corporations.
Only governments can come near matching Big Tech’s largesse. To wit, sovereign wealth funds from Saudi Arabia, and the Gulf Countries have joined the party, plowing billions into high-profile AI deals.
If these corporations can purchase up all the important thing hardware, vacuum up the very best people, and leverage their market position in search, social media, e-commerce, and robotics to cross-sell their AI products, can anyone else compete?
A splashy Beijing-backed upstart like DeepSeek, perhaps, but there are only so many splashy upstarts — and so many governments with the resources and political motivations just like the one in China.
Perhaps Western governments should enact latest regulations to tame the tech behemoths. But government intervention alone won’t solve the issue of tech dominance, and should even make it worse. By codifying latest laws under the guise of “AI safety,” for example, Washington may increase legal and regulatory burdens and make it harder for smaller corporations to compete.
AI needs those smaller corporations to evolve into larger corporations to fuel ongoing innovation cycles. Don’t forget: “The massive players we predict of as having massive benefits within the age of AI were themselves upstarts not so way back that took on the incumbents of their day,” says Douglas Heintzman, chief catalyst of the BRI, a think-tank. By investing so heavily in AI today, corporations like Meta and Microsoft are literally lowering the barrier for others to compete and spurring future innovation.
Big Tech so heavily dominates AI investment since the raw computing power needed to construct AI models like ChatGPT was traditionally regarded as scarce and expensive, pricing out smaller players, says Serres, of Nautilus Asset Management. But that seeming lead is illusory.
DeepSeek, in any case, was reportedly trained and built with only a $6 million investment, a far cry from the billions of dollars many assumed vital to attain an AI model that may match and even exceed ChatGPT from OpenAI. The DeepSeek model is open source, meaning anyone can audit the code and construct on top of it.
Tech entrepreneurs and enterprise capitalists are applauding DeepSeek while cautioning that it reveals China is way more advanced than we thought in AI. Legendary enterprise capitalist Marc Andreessen described the arrival of DeepSeek as AI’s “Sputnik Moment.”
The launch is causing tremors across Big Tech; DeepSeek’s debut caused the stock of AI chipmaker Nvidia to crash greater than 15% in a single trading day, and now analysts are questioning whether Big Tech was just overspending on AI — throwing money at an issue without understanding it at a deeper level.
Joseph Geraci, founder and each chief strategy and technology officer at NetraMark, adds that the AI that “currently dominates can’t be trained on consumer-level computers,” as an alternative requiring tons of of supercomputers often known as “GPUs” that may cost $40,000 a pop. DeepSeek’s showstopper announcement proves that deep AI work might be done with far less equipment and financial outlay.
Darwin.AI CEO Sheldon Fernandez says “AI might be used as a substitute for human creativity and logical reasoning,” posing each a risk and opportunity to many professions and opening latest doors for start-up founders. Mark Zuckerberg recently admitted as much, saying AI can perform like a “mid-level” software engineer.
How for much longer until they’ll perform higher than the very best? Indeed, recent reports surfaced that OpenAI was working on an AI “agent” with PhD level intelligence. Sam Altman, CEO of OpenAI, once said AI would enable the primary “billion dollar one person company” with AI handling much of the workload akin to finance, marketing and logistics.
What’s more, because of AI, entrepreneurs may not even have to know tips on how to code. Your AI ”programmer” can do it for you because the industry increasingly “lower[s] the barrier to value creation,” says Heintzman. All of it will require vast sums of investment, though now with the arrival of DeepSeek, the industry’s financing model could also be ready for a rethink.
Startups also can succeed by specializing, leveraging the tech built by others, and creating latest applications. Fernandez of Darwin.AI says the very best latest startups will “train and augment core models in highly specific and technical ways to attain their goals.”
The result will probably be AI startups for law, engineering, construction, and countless other industries. This raises a separate issue of platform risk, where constructing on another person’s technology, whether their AI model or their cloud, makes you beholden to them.
It’s the technology behind Bitcoin, called blockchain, nevertheless, that guarantees to shake up Big Tech’s platform investment economics once and for all.
Indeed, it is usually the mixture, or convergence, of two or more technologies which have the most important impact — and bang for the investment buck.
Consider how smartphones combined with wireless networks and GPS led to mobile apps, location-based services, and more. Today it could be AI and crypto.
This plays out in just a few ways. Most significantly, in crypto, users can pool their computers together and make them available to the general public as “decentralized clouds,” that may compete with centralized systems, akin to Microsoft Azure or Amazon Web Services. This can increase access and lower costs for developers who need to train and run AI models. Newer and cheaper AI models will increase the variety of AI agents, who, since they’ll’t open a checking account, must use crypto to do transactions.
The technology industry is in a relentless state of reinvention. Clunky mainframe computers gave option to the PC, which ushered within the Web era, and the mobile web.
Today, AI is shaking the windows and rattling the partitions of incumbent technology corporations.
It stays to be seen whether DeepSeek will probably be the corporate that upends the established order with its low price development and investment model.
In spite of everything, DeepSeek is small, but it surely has China at its back — which is each a boon and a blessing.
As financial columnist Charles Gasparino noted this week, “I’m skeptical concerning the DeepSeek threat. I’m not saying it’s a deep-fake, but I just don’t trust anything that comes out of China.” The fight for the AI future will probably be competitive, but one thing we will count on is change.
Alex Tapscott is the writer of “Web3: Charting the Web’s Next Economic and Cultural Frontier” and managing director of the Digital Asset Group, a division of Ninepoint Partners LP