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Home Travel

Hotels and travelers heed US surgeon general’s alcohol-cancer warning

INBV News by INBV News
January 26, 2025
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Hotels and travelers heed US surgeon general’s alcohol-cancer warning
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Travelers may spend their vacation as a time to rest and reset, while others may take the chance to take pleasure in fun. 

And more people look like taking trips which might be alcohol-free, transforming the way in which through which hotels cater to guests.

On the Pasea Hotel & Spa in Huntington Beach, California, the staff has seen a 25% year-over-year increase in non-alcoholic beverage sales. 

“As we see a growing concentrate on healthier lifestyle selections from travelers, the surgeon general’s recent warning highlights the evolving expectations throughout the hospitality industry,” Pasea Regional General Manager Paul Maddison told Fox News Digital.

Maddison added, “We consider the industry as a complete will proceed to innovate in ways in which prioritize each health and high-quality experiences.”

Earlier this month, U.S. Surgeon General Dr. Vivek Murthy issued a recent advisory linking alcohol to seven differing kinds of cancer.

“Alcohol is a well-established, preventable reason behind cancer liable for about 100,000 cases of cancer and 20,000 cancer deaths annually in the US,” said Murthy within the advisory. 

More travelers are occurring alcohol-free trips, resulting in a rise in non-alcoholic beverage sales. Alessandro Biascioli – stock.adobe.com
“Alcohol is a well-established, preventable reason behind cancer,” U.S. Surgeon General Dr. Vivek Murthy said in an advisory. vaalaa – stock.adobe.com
“The surgeon general’s recent warning highlights the evolving expectations throughout the hospitality industry,” Pasea Regional General Manager Paul Maddison said. OlegDoroshin – stock.adobe.com

He added that the vast majority of Americans are unaware of this risk.   

Alain Negueloua, vice chairman and general manager on the Bardessono Hotel & Spa in Napa Valley, California, told Fox News Digital that there’s been a positive response to the hotel’s alcohol-free concierge service.

“This shift reflects a bigger industry trend where hotels are leaning into inclusive experiences that cater to each guest’s individual needs. We consider this alteration won’t only improve the guest experience but additionally encourage a more balanced, mindful approach to travel overall,” said Negueloua. 

A hotel’s alcohol-free concierge service is receiving positive responses from its guests. luckybusiness – stock.adobe.com

Greater than 220 million Americans over the age of 12 have reported drinking alcohol in some unspecified time in the future of their life, with 16.4% reporting they drank heavily, in keeping with the 2023 National Survey on Drug Use and Health (NSDUH).

For adults ages 18 and older, 23%, or 60.4 million, reported that they were binge drinking, in keeping with the NSDUH. 

Sober travel, also referred to as “dry tripping,” was considered one of 2024’s hottest vacation trends, in keeping with Hotels.com, with greater than 40% of travelers saying they’re more likely to book a detox trip in the subsequent yr.

The 2023 National Survey on Drug Use and Health (NSDUH) reported that 60.4 million adults ages 18 and older reported binge drinking. dikushin – stock.adobe.com

A NSDUH spokesperson told Fox News Digital that reviews mentioning “mocktails” surged by 50% yr over yr, “with guests raving concerning the creative nonalcoholic offerings at top hotels worldwide.”

Bobbie Peppers, general manager of The Memphian in Memphis, Tennessee, told Fox News Digital that there was a growing interest in additional mindful drinking options. 

“The surgeon general’s recent guidance highlights the worth of offering creative non-alcoholic alternatives. To fulfill this interest, we’ve introduced a thoughtfully curated mocktail menu and events like a non-alcoholic, three-course meal experience to adapt to changing guest preferences while promoting balance and wellness,” said Peppers. 

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Travelers may spend their vacation as a time to rest and reset, while others may take the chance to take pleasure in fun. 

And more people look like taking trips which might be alcohol-free, transforming the way in which through which hotels cater to guests.

On the Pasea Hotel & Spa in Huntington Beach, California, the staff has seen a 25% year-over-year increase in non-alcoholic beverage sales. 

“As we see a growing concentrate on healthier lifestyle selections from travelers, the surgeon general’s recent warning highlights the evolving expectations throughout the hospitality industry,” Pasea Regional General Manager Paul Maddison told Fox News Digital.

Maddison added, “We consider the industry as a complete will proceed to innovate in ways in which prioritize each health and high-quality experiences.”

Earlier this month, U.S. Surgeon General Dr. Vivek Murthy issued a recent advisory linking alcohol to seven differing kinds of cancer.

“Alcohol is a well-established, preventable reason behind cancer liable for about 100,000 cases of cancer and 20,000 cancer deaths annually in the US,” said Murthy within the advisory. 

More travelers are occurring alcohol-free trips, resulting in a rise in non-alcoholic beverage sales. Alessandro Biascioli – stock.adobe.com
“Alcohol is a well-established, preventable reason behind cancer,” U.S. Surgeon General Dr. Vivek Murthy said in an advisory. vaalaa – stock.adobe.com
“The surgeon general’s recent warning highlights the evolving expectations throughout the hospitality industry,” Pasea Regional General Manager Paul Maddison said. OlegDoroshin – stock.adobe.com

He added that the vast majority of Americans are unaware of this risk.   

Alain Negueloua, vice chairman and general manager on the Bardessono Hotel & Spa in Napa Valley, California, told Fox News Digital that there’s been a positive response to the hotel’s alcohol-free concierge service.

“This shift reflects a bigger industry trend where hotels are leaning into inclusive experiences that cater to each guest’s individual needs. We consider this alteration won’t only improve the guest experience but additionally encourage a more balanced, mindful approach to travel overall,” said Negueloua. 

A hotel’s alcohol-free concierge service is receiving positive responses from its guests. luckybusiness – stock.adobe.com

Greater than 220 million Americans over the age of 12 have reported drinking alcohol in some unspecified time in the future of their life, with 16.4% reporting they drank heavily, in keeping with the 2023 National Survey on Drug Use and Health (NSDUH).

For adults ages 18 and older, 23%, or 60.4 million, reported that they were binge drinking, in keeping with the NSDUH. 

Sober travel, also referred to as “dry tripping,” was considered one of 2024’s hottest vacation trends, in keeping with Hotels.com, with greater than 40% of travelers saying they’re more likely to book a detox trip in the subsequent yr.

The 2023 National Survey on Drug Use and Health (NSDUH) reported that 60.4 million adults ages 18 and older reported binge drinking. dikushin – stock.adobe.com

A NSDUH spokesperson told Fox News Digital that reviews mentioning “mocktails” surged by 50% yr over yr, “with guests raving concerning the creative nonalcoholic offerings at top hotels worldwide.”

Bobbie Peppers, general manager of The Memphian in Memphis, Tennessee, told Fox News Digital that there was a growing interest in additional mindful drinking options. 

“The surgeon general’s recent guidance highlights the worth of offering creative non-alcoholic alternatives. To fulfill this interest, we’ve introduced a thoughtfully curated mocktail menu and events like a non-alcoholic, three-course meal experience to adapt to changing guest preferences while promoting balance and wellness,” said Peppers. 

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