Canadian singer-songwriter Justin Bieber arrives for the sixty fourth Annual Grammy Awards on the MGM Grand Garden Arena in Las Vegas on April 3, 2022.
Angela Weiss | Afp | Getty Images
H&M will not sell a line of Justin Bieber merchandise after the musician told fans he didn’t “approve” of the clothing bearing his name and likeness.
“The H&M merch they made from me is trash and I didn’t approve it,” the singer wrote in an Instagram story Monday. “Do not buy it.”
H&M said Wednesday it’s going to be removing the road from its stores and its website out of “respect” for Bieber. The corporate also denied claims that it didn’t seek his approval.
“H&M has followed all proper approval procedures, as we’ve done on this case, but out of respect for the collaboration and Justin Bieber, we’ve removed the clothes from selling,” the corporate said in an announcement.
A representative for H&M told CNBC it pulled all items from the road including t-shirts and hoodies. The gathering also included tote bags and phone accessories, based on various media reports. Most of the products featured Bieber himself or lyrics to hit songs like “Ghost” from his 2021 album “Justice.”
As of midday Wednesday, a seek for Bieber’s name on H&M’s website returned zero products.
